Media Exposure or Media Interaction: A Study of the Impact of New Media Usage Behavior on the Promotion Effect of Health Products

Rui Jian, Li Linyan

Journalism Evolution ›› 2024, Vol. 13 ›› Issue (4) : 52-62.

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ISSN 2095-4018　CN 10-1063/G2
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Journalism Evolution ›› 2024, Vol. 13 ›› Issue (4) : 52-62.

Media Exposure or Media Interaction: A Study of the Impact of New Media Usage Behavior on the Promotion Effect of Health Products

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2024, 13(4): 52-62

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