PDF(1304 KB)
PDF(1304 KB)

PDF(1304 KB)
活化抑或消亡:深度媒介化视野中的中华老字号
({{custom_author.role_cn}}), {{javascript:window.custom_author_cn_index++;}}Revitalization or Extinction: China’s Time-Honored Brands from the Perspective of Deep Mediatization
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