Cai Fei, Li Jiarun
Journalism Evolution. 2026, 15(3): 58-68.
The woodcuts and comics in Xinhua Daily were a vivid form of mobilizing the entire nation for the war. From the perspective of visual rhetoric as the theoretical framework, this article analyzes the woodcuts and comics in Xinhua Daily during the war period, discovering that these artistic images, By constructively presenting the aggressive crimes of Japanese imperialism and the global antifascist struggle situation, it successfully connected the rhetorical context in which the discourse of the War of Resistance against Japanese Aggression occurred with the social context perceived by the masses, providing rationality for the emergence of the war discourse; by incorporating symbols such as scenes, props, and actions, and reusing and reimagining the character images of men, women, the elderly, children, workers, peasants, soldiers, scholars, and merchants, it completed the image representation and emotional mobilization of the Communist Party of China’s comprehensive and protracted war discourse; through the intertextual relationship between language and images, it fully exerted the anchoring role of the written language in the meaning of the images, ensuring the production and interpretation of the war discourse. Examining the woodcuts and comics in Xinhua Daily from the perspective of visual rhetoric helps to understand the image logic of the Communist Party of China’s war discourse production, and also provides certain references for current mainstream media to improve their visual communication level.