Li Yong, Li Siying
Journalism Evolution. 2025, 15(4): 87-95.
In the early days of the founding of the People’s Republic of China, as a visual medium, comic strips (lianhuahui) were an important channel for shaping national identity. Based on the theory of political culture, this study reveals that through ideological transformation and narrative reconstruction, comic strips became a visually disciplinary tool led by the state. On the basis of media operation and management, transformation of work content, and control of theme orientation, the state relied on three narrative strategies—stimulating patriotic feelings through revolutionary struggles, strengthening the legitimacy of the political power through legal propaganda, and reconstructing collective memory through traditional allusions—to appropriate comic strips as a political propaganda medium, constructing an ideological connection between the “state and the people”. The abstract state was transformed into a concrete entity in the translation of political symbols and the reconstruction of cultural memory, and the construction of a visual community was completed through symbolic consumption and emotional projection. The comic strips in the early days of the founding of the People’s Republic of China were not only a form of popular culture, but also an ideological machine for national governance, concept production, and identity shaping, providing a new perspective for understanding the interactive mechanism between political propaganda and cultural hegemony.