Li Xiaoling, Sun Bobo
Journalism Evolution. 2025, 14(6): 76-85.
Lu Xun, as a symbol of political capital derived from cultural capital, was an object of contention between the Kuomintang of China (KMT) and the Communist Party of China (CPC). Constructing Lu Xun’s image as a ritual, the KMT and CPC utilized their respective central party newspapers, namely the Central Daily News and the Yan’an’s Jiefang Daily, to commemorate him. This emphasized a communicative landscape where the discourse of the two parties converged and conflicted through the construction of Lu Xun’s image. The reverence and praise for Lu Xun’s literary achievements and antiimperialist and antifeudal thoughts demonstrated the homogeneity of the communication of the KMT and CPC’s political discourse. However, when Lu Xun’s critical discourse conflicted with the political discourse of the parties, the logic of discourse employed by the CPC, characterized by praise, elevation, and rewriting, was proved to be clashing with the KMT’s pattern of concealing, belittling, and suppressing discourse, which revealed the conflicting nature of political discourse communication. Ultimately, the CPC achieved a functional substitution of Lu Xun’s spirit to guide intellectuals obtaining cultural recognition and political allegiance. While, the KMT’s cold treatment and rebuttal in the newspaper led to cultural alienation among intellectuals. The difference of news discourses resulted in different communication effect. Its communicative nature is rooted in the struggle for discourse power based on the will of political parties and political reality, aiming at strengthening their legitimacy, authority and ideological dominance.