17 January 2025, Volume 14 Issue 1

    

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  Accelerating the Construction of an All-Media Communication System and Advancing Systemic Reform of Mainstream Media

  Cao Yuejuan, Huang Chuxin, Cao Fan

  Journalism Evolution. 2025, 14(1): 3-7.

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  The media convergence in China has evolved from the initial “addition” and “integration” to the current “deep integration”, the allmedia communication system has been continuously improving.This is the inevitable way for the systematic reform of mainstream media. The systematic reform of mainstream media cannot be achieved without the guidance of political logic, the drive of technological development and the impetus of realistic needs. However, challenges remain in the process of advancing systematic reform of mainstream media, including insufficient institutional and mechanism innovation, serious talent drain and excessive reliance on technology. To achieve the systematic reform, mainstream media must follow innovative paths such as “guidance as the soul”,” mobile first”, “technology as the key”, “content as the king”, “talent as the treasure”.
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  From People’s Press Thinking to Proletarian Press Theory——A Diachronic Study of the Emergence, Development and scientizing of Marx’s Journalistic Thinking

  Wang Xiaoran, Zong Yixiang

  Journalism Evolution. 2025, 14(1): 8-16.

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  Compared with Marx’s press freedom view and people’s press theory in the Rhine period, the proletarian press theory formed by Marx in the New Rhine period is a more scientific journalistic thinking. During the period of the Rhine, young Marx defended the freedom of publication out of his political criticism of the kingdom of Prussia. Relying on KantFichte’s philosophy of selfconsciousness and Hegel’s rationalist state theory, Marx initially proposed the idea of “people’s press”. However, the utopian nature of the people’s press thinking on practical issues forced Marx to liquidate his theoretical basis of Hegelian national theory after the Rhine period. Marx gradually found proletariat as the advanced historical subject based on historical materialism, thus forming a mature journalistic thinking: proletarian press theory. The core point of this theory is that the proletarian newspapers and periodicals should serve the practical needs of the revolutionary struggle. The establishment of the New Rhine is the great practice of Mar’s scientific journalistic thinking.
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  Digital Health Behaviors among MiddleAged Adults: Testing the Facilitating Effects of Health Literacy

  Li Siyue, Gu Dingsha, Wang Jingyi, Lv Keyan

  Journalism Evolution. 2025, 14(1): 17-28.

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  Based on the background of the wave of digitalization and the national strategy of “Healthy China”, the study empirically investigates the influencing factors of digital health behaviors of the middleaged group in China using a questionnaire survey. It is found that the level of social support received by the middleaged group positively affects their digital health behaviors, and that there is a significant mediating and moderating effect of the health literacy of the middleaged group between the social support they receive and the digital health behaviors they adopt. The study expects that by exploring the current situation and influencing factors of digital health behaviors of the middleaged group, the awareness of health management of the middleaged group will be aroused at the individual and social level, with a hope to promoting the improvement of the overall health level.
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  An Exploration of the Dual Effects of Binge Eating Videos on Social Media

  Li Jinhui, Wang Qing

  Journalism Evolution. 2025, 14(1): 29-38.

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  Social media has become an important channel for seeking social support for sick individuals or potentially atrisk groups with health needs. Based on the “bingeeating” videos on social media, this paper conducts indepth interviews with young women who are troubled by binge eating, and concludes that the behavior of young women watching binge eating videos has a dual impact: on the one hand, young women have realized the dynamic adjustment of the identity of “I know”, “I exist”, and “I can”, and at the same time obtained strong social support such as the recognition of binge eating disease and the sharing of disease emotion, and developed a new social mode of supervision; On the other hand, young women believe that social media misuses the concept of “binge eating”, which deepens the stereotype of “other groups” against “my group”, leading to maladaptive behavioral imitation and selfdoubts. Unlike studies focusing solely on the representation of illness in social media content, this research highlights that while young women may derive social support from watching binge eating videos, they simultaneously experience heightened social anxiety. This anxiety often compels individuals to engage in reflexive actions, such as blocking content, as a means of resisting negative influences.
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  The Impact of Social Media Use on Netizens’ Appearance Anxiety And Happiness: An Experimental Study Based on Social Comparison Theory

  Li Dajun, Zhang Nan, Wang Jiayun

  Journalism Evolution. 2025, 14(1): 39-49.

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  To explore the impact of social media use on netizens’ shortterm appearance anxiety and longterm happiness under different genders (male vs. female) and different comparison types (upward vs. downward). Based on three groups of psychological experiments, we explore the shortterm and longterm effects of social media use on netizens, as well as the moderating effects of gender and comparison type. Social media use positively affects appearance anxiety and negatively affects happiness, and social comparison plays a mediating role. Then we discovered the psychological mechanism by which media use affects users’ emotions and cognition; and clarified the boundary conditions under which social comparison plays an effective role in media use.
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  Research on Computational Paradigms for Multimodal Selfconsistent Presentation in Hosted Communication

  Zhang Liang, Zhang Weiying, Zhou Fuzhan, Yu Tao, Li Shengzhi, Jin Bo, Wei Xiaopeng

  Journalism Evolution. 2025, 14(1): 50-61.

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  The accelerated iteration of information technology has formed a new mode of hosted communication. The mode is centered on human and virtual digital human, and integrates multiple modal signals such as video, sound, and text. The boundary between professional and general hosted communication has gradually become blurred. The content homogenization and weakening of communication penetration are becoming more and more prominent. Therefore, this paper studies the methods to improve the effectiveness of hosted communication. Specifically, based on the theory of computational social science, this study firstly proposes the paradigm of computational hosted communication. The multimodal selfconsistent presentation of hosted communication is the key to realize the effective coordination of multimodal information. Multitemporal and multiscale accurate analysis and effective measurement of hosted communication effectiveness are important supports. Multimodal information fusion methods are studied to realize the differentiation and finegrained perception of communication content and effectiveness. This research provides quantitative theoretical methods, frameworks, and guiding principles for host communication in the era of digital intelligence.
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  The Mediatization of Knowledge Production and Reproduction: The Articulation Practice of PanKnowledge Short Videos on Bilibili

  Sun Yuzhu, Hu Ming

  Journalism Evolution. 2025, 14(1): 62-72.

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  Based on the perspective of mediatization, this paper analyzes the communicative figuration process of Bilibili’s Panknowledge short videos using Internet ethnography and text analysis. It summarizes the knowledge production strategy of creators, the knowledge reproduction mechanism of users, and the guidance and containment provided by the platform. It is found that the media is no longer just a conveyor belt for passing on knowledge, but it more directly participates in the entire process of knowledge production. In addition, the intricate interaction and communication process among users, creators, and platforms can also be seen as a dynamic articulation process. The first articulation is on the individual cognitive level, involving the integration of knowledge production and knowledge reproduction, while the second articulation is on the industry ecological level with the balance between knowledge personalization and knowledge popularization, thereby innovating the interpretation path of mediatization research.
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  Expressing via Foreign Media: Shao Feitang’s International Communication Practice and Its Contemporary Implications

  Deng Jianguo, Wu Jinyi

  Journalism Evolution. 2025, 14(1): 73-79.

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  From October 23, 1924, to December 6, 1941, Shao Feitang, a Ningbo native, published 190 English commentaries under the pen name “F.D.Z” in the North China Daily News’s “Notes to the Editor” column. His writings covered diverse topics such as current politics, social trends, Sinoforeign relations, extraterritoriality, concession governance, Chinese rights, prominent figures, and religious issues. Engaging Western readers in debates, he conveyed Chinese patriotism, cultural refinement, rationality, and dignity. As an allround scholar and a selfmade international communicator, Shao’s contributions influenced foreignlanguage media in Republican Shanghai and offer lessons for training modern China’s international communication talents.
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  The Creation of Newspaperreading Associations and the Evolution of Rural Cultural Power in LateQing Dynasty——Taking Zhang Gang’s Diary as the Research Content(1895-1910)

  Li Hao

  Journalism Evolution. 2025, 14(1): 80-87.

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  With the rise of the new thoughts of law reform, newspapers and periodicals have become an important part of the daily life of many traditional literati. Compared with the literati of the court and the intellectuals of the coastal ports, the gentry preferred to contact the press with both news content and political speculation, which made the press become the hub of the evolution of rural cultural power. In the process of the evolution of rural cultural power, the reading community spawned by the press played an important role, gradually transferring the cultural power from the famous country gentry to the community group with the significance of public discussion, and the country gentry thus played the role of translator of “connecting with the world and reaching new knowledge”.The diary of Zhang Gang, a squire from Ruian County, Zhejiang Province, shows this process of power evolution. Zhang Gang initially used newspapers as an information tool, then participated in the establishment of newspaper reading communities, and then evolved into a platform for discussion of rural culture and knowledge, presenting a picture of the evolution of cultural power brought about by the entry of newspapers into villages in the late Qing Dynasty.
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  A Textual Research on the Compilation and Publishing of Japanese Investigation Data on China in the Late Qing Dynasty and the Early Republic of China——Mainly in Gansu Province

  Wang Xueju

  Journalism Evolution. 2025, 14(1): 88-95.

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  The late Qing Dynasty and the beginning of the Republic of China were the intensive time periods for Japan to investigate China, and the northwestern region of China was an important area for Japanese investigations.In the modern Japanese intelligence investigation system against China, there was a unique system of “Hankou Leshan Hall, Nissin Institute of Trade, and Tōa Dōbun Shoin College”. Relying on survey data, this system compiled and published a series of books focusing on Chinese commercial geography, which were extremely important documents in the publishing history of China and Japan in modern times.Taking “Hankou Leshan HallNissin Institute of TradeTōa Dōbun Shoin College” as the research context, and the books published by it as the analysis object, the research on the compilation history of modern Japanese investigation data on China can not only transform from intelligence to information. The process of scrutiny can better spy on the pragmatic intentions of Japan’s expansionist mentality towards China in modern times.