Wu Chenyang, Shi Yujing, Dong Tiance
Journalism Evolution. 2026, 15(4): 12-21.
Living Newspaper (huobao), also known as Living Newspaper Drama (huobaoju), represents a communication medium that employs theatrical forms to present recent factual events, integrating three essential attributes: journalistic reporting, artistic expression, and propaganda dissemination. From the perspective of mediaspheres and through the examination of historical documents, this study finds that living newspaper transformed the political propaganda landscape, making it more accessible and interactive. Across different historical stages, influenced by propaganda ideologies, living newspaper evolved into three practical forms: news-oriented, artistic, and propaganda-focused. The rise and fall of living newspaper underscores the mutual causation of technology, ideology, and culture in shaping social reality. It also suggests that propaganda work should pragmatically choose communication forms, respect objective reality, and exercise subjective initiative in a context-appropriate manner.