30 May 2025, Volume 14 Issue 3

    

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  Building on the Past to Enhance the Future: Journalism and Communication History Research in China in 2024

  Li Huan, Deng Shaogen

  Journalism Evolution. 2025, 14(3): 3-11.

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  This study reviews Chinese journalism and communication history research in 2024, which emphasizes historical resource exploration, practical experience extraction, distinctive path identification, and emerging trends. Researches on ancient Chinese journalism focus on new materials and phenomena in political communication . Studies of the late Qing and Republican eras highlight the paradigm of news ontology, examining the internal operations of diverse media and their interactions with Chinese society and culture . Particular attention is paid to the news endeavors of the Communist Party of China during the New Democratic Revolution, with grassroots mobilization, information dissemination capabilities, and theoretical construction emerging as focal points .Researches on the People’s Republic of China innovate methodologically, synthesizing recent experiences while studies of foreign journalism concentrate on proletarian newspaper theory and practice.
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  The Historical Evolution of the Layout of the International Content of the Central Organ Newspaper of the Communist Party of China

  Shang Jianhui, Dong Ziyao

  Journalism Evolution. 2025, 14(3): 12-21.

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  This article examines five central organ newspapers of the Communist Party of China during the New Democratic Revolution through quantitative presentation and diachronic analysis. It is found that the formation of the content layout of the Yan’an Liberation Daily before its revision in 1942, which emphasized the international over the domestic is traceable. From the perspective of formation characteristics, the degree of attention to international content in the central organ newspapers of the Communist Party of China from 1921 to 1942 was generally a fluctuating and rising process. The proportion of international content in the total number of published articles increased from 12.34% in the Guide Weekly to 47.78% in the Liberation Daily before the revision. On the layout, it gradually advanced from the back page to the front page, and the space it occupied gradually expanded. The evolution of the layout pattern of emphasizing the international over the domestic was influenced by many factors， such as the propaganda points issued by the Propaganda Department of the Central Committee of the CPC, head of the editorial department, communication technology, the correspondent team, and the Soviet newspaper-running model.
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  Revolution in Voice: A Study of Speech, Propaganda, and Mobilization in the Central Soviet Area

  Dai Xiaohui, Yu Yu

  Journalism Evolution. 2025, 14(3): 22-29.

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  During the period of the Central Soviet Area, the CPC inherited and innovated the ways and means of speech propaganda and mobilization, taking it as an important puzzle of the propaganda and mobilization system. Taking the historical practice of speech propaganda mobilization in the Central Soviet Area as the research object, this article explores the historical logic and practical basis of the rise of speech propaganda mobilization in the Central Soviet Area, the main composition and cultivation of speech propaganda mobilization, core content and value orientation, mobilization methods, and communication strategies, in order to restore the historical landscape of the development of speech propaganda mobilization in the Central Soviet Area.
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  From the Real to the Virtual: Scene Virtualisation and Narrative Fictionalisation in the International Communication of Chinese Culture——A Spatial, Temporal, and Psychological Analysis

  Liu Jun, Jiang Wei

  Journalism Evolution. 2025, 14(3): 30-39.

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  Effective international communication of Chinese culture helps to shape a true, threedimensional,comprehensive and objective image of China, and helps overseas audiences better understand Chinese values.But cultural uniqueness leads to a considerable degree of difficulties and dilemmas in accepting and understanding other countries’cultures, which constitutes a pair of paradoxical relationships in China’s international communication. In recent years, supported by new media and technologies, online literature, short videos, micro dramas and video games have gradually been used by overseas audiences as daily media resources, and these media forms and contents have shown the qualities of scene virtualisation and narrative fictionalisation. On the whole, scene virtualisation and narrative fictionalisation can break free fromthe existing limitations of space, time and psychology under the combined force of multiple media technology empowerment and innovation, thus enhancing the mobility and imagery of the international communication of Chinese culture, reshaping the mode of cultural expression, breaking through the traditional linear concept of time, building a new cultural cognitive context, and promoting cultural cognitive resonance and empathy. Based on this experience, there is a new practical path for the international communication of Chinese culture.
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  Connecting the World with Emotion: A Study on the Effectiveness of Opinion Leaders in International Communication within Parasocial Relationships

  Zhang Zizhong, Liang Ruijie, Xia Donglin

  Journalism Evolution. 2025, 14(3): 40-50.

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  With the rapid development of social media, the role of opinion leaders in international communication has become increasingly prominent. Opinion leaders no longer limit to traditional interpersonal communication. Instead, they rely more on social media to establish deep parasocial relationships with global audiences through personal narratives, continuous interactions, and emotional resonance, thereby exerting public opinion influence. This study takes Li Ziqi as a case study and, using the computational grounded theory paradigm and the BERTopic model, analyzes user feedback in the comment section of her YouTube channel to explore the driving mechanism of opinion leaders in parasocial relationships. The findings indicate that the breadth and depth of parasocial relationships collectively determine the influence of opinion leaders. Moreover, their influence expands through three pathways—cognitive guidance, emotional resonance, and behavioral feedback—creating a selfreinforcing communication loop that further strengthens parasocial relationships. This study provides a new perspective for international communication in the era of social media and offers theoretical and practical insights for the global dissemination of excellent Chinese traditional culture and the enhancement of overseas recognition of China.
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  The Systematic Construction of China’s Popular Culture Going Global: Policy, Market, and Infrastructure

  Guo Weiqi, Ning Ning

  Journalism Evolution. 2025, 14(3): 51-58.

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  Under the wave of globalization and digitalization, Chinese popular culture, represented by web novels, online dramas, and online games, is an important vehicle for China’s cultural outreach. Grounded in the theoretical framework of digital communication system, this study examines the systemic forces that drive popular culture to go overseas from three dimensions: policy, market and infrastructure. Research shows that the policy system provides strategic guidance for the overseas expansion of popular culture by formulating macrolevel development plans and microlevel industrial support. The market system, leveraging the overseas demand and competitive landscape for popular culture, allocates the cultural export industry chain, propelling the global reach of Chinese culture. The infrastructure system, as the material foundation for cultural exports, enhances China’s international cultural communication through a combination of material, digital, and platform infrastructure construction. This research on the interactive structure of policy, market, and infrastructure in popular culture’s overseas expansion offers theoretical insights and practical references for the international dissemination of Chinese culture.
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  Redefinition of Bridging Community and the Everydayization of International Cultural Communication

  He Tianping, Yan Zixuan

  Journalism Evolution. 2025, 14(3): 59-67.

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  Under the historical context where crosscultural mobility was relatively constrained and the ecosystem of transnational digital platforms remained underdeveloped, the concept of bridging community has provided more concrete and nuanced practical spaces for international cultural communication. However, traditional conceptualization of bridging community, which mainly defines culture at national and ethnic levels while emphasizing shared identities within communities and stable boundaries between ingroups and outgroups, struggles to integrate effectively into the overarching structure of international cultural communication. Concurrently, increasingly frequent crosscultural flows and emerging global platforms in today’s international communication landscape transcend divides through individual interactions, expanding new dimensions for redefining bridging agents’ cultural identities and reimagining community configurations. Consequently, this paper argues for redefining bridging community through three lenses: the everydayness of cultural definitions, the heterogeneity of community ecology, and the fluidity of community border. Thus, bridging community should be conceptualized as individuals engaged in broader contexts of cultural symbol exchange and meaning reproduction during crosscultural encounters. This redefinition points to the novel construction of everydayization bridging situations at both cognitive and material dimensions, which aims to catalyze a transformative shift toward everydayization practices within international cultural communication.
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  Polls = Public Opinion? Topics, Generation Mechanisms and Countermeasures of Western Chinarelated Public Opinion Surveys

  Li Long, Ma Jiao, Zhu Xu

  Journalism Evolution. 2025, 14(3): 68-76.

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  Polls have always played an important role in Western political elections, but now they have gradually become a “political tool” from the “recognized truth” of the past, and polls are no longer equivalent to real public opinion. The topic frameworks and discourse strategies used by Western polling organizations in politics, economy, society and culture are not consistent. The operation tricks in different fields are relatively mature, forming a relatively fixed operation mode, catering to the political needs of Western governments, and becoming naked political “thugs”, and their attitudes and behaviors are becoming more and more obvious. Through analysis, the generation mechanism of Chinarelated topics by well-known Western international polling organizations is reflected in the fact that the US polling organizations are the main body, the sampling range is biased, and the US polling organizations cooperate with the US government at a specific time, adopts smallscale data sampling, and creates public opinion related to China. To this end, this paper proposes more targeted countermeasures.
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  Study on the Perception of Remuneration from Social Media Use and Influencing Factors among Young Internet Users

  Lu Jiayin, Li Jiahui

  Journalism Evolution. 2025, 14(3): 77-86.

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  The perception of remuneration from social media use is closely related to people’s online behavior and also affects the shaping of digital labor forms. This study conducts an empirical analysis of young internet users’ perception of remuneration from social media use and its influencing factors. The study found that algorithmic recommendation perception is a key factor affecting remuneration views among young users. It enhances the perception of monetized social media use while suppressing the perception of nonmonetized social media use and mediates the positive effect of media dependence on the perception of monetized social media use. Similarly, traffic monetization perception demonstrates a strong positive correlation with the recognition of monetized social media use. Moreover, while satisfaction with internet use positively predicts the perception of nonmonetized social media use, media dependence and civic awareness significantly promote the perception of monetized social media use. Gratifications with internet use and civic awareness also exhibit a mutually reinforcing effect on the perception of monetized social media use.
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  Foreign Negotiation, the Consciousness of National Rights and the Formation of the Concept of Foreign Publicity in Late Qing Dynasty

  Zhang Dongping

  Journalism Evolution. 2025, 14(3): 87-95.

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  The biggest problem in diplomacy during the late Qing Dynasty was the lack of communication between China and foreign countries. Therefore, insightful people began to think about saving the situation, and thus the concept of foreign publicity emerged. The study is the first time to trace the origin of the earliest historical source of the concept in modern China, and systematically explains the formation track, connotation and spacetime origin of the concept in the late Qing Dynasty. The concept in the late Qing Dynasty experienced a double process of spreading from the intellectual elite to the bottomup bureaucratic system and the ripples in the general society. Its essence was to defend and maintain the national rights and interests and image through the new media in the modern diplomatic dilemma. The concept was directly derived from the concept of “national rights” which was promoted by the foreign negotiation in the late Qing Dynasty. The feelings of the traditional scholars in serving the country, the prosperity of the modern newspaper industry, and the lessons of the mutual negotiation between Western countries were also important factors influencing the formation of the concept.