01 April 2025, Volume 14 Issue 2

    

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  Political Communication to Gather People’s Hearts: A Multidimensional Historical Review of the Concept of “Grand Publicity” of the CPC

  Zhai Wanxiang, Yu Wenjun

  Journalism Evolution. 2025, 14(2): 3-12.

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  Publicity is an important practice field of political communication of the Communist Party of China (CPC), and also an important support for building a journalism knowledge system with Chinese characteristics. During the period of the New Democratic Revolution, in order to achieve the “great unity of the people” and establish a broad political identity, the CPC initially constructed a “great publicity” pattern in innovative political publicity, and embedded it as new knowledge into the news system, promoting the reform of the CPC’s political party organization and news knowledge production mode. During the period of socialist revolution and construction, the state’s emphasis on social integration caused the publicity to deviate from the correct dissemination path. Since the reform and opening up, CPC’s comprehensive revision and new planning of publicity have made largescale publicity an intermediary for cooperation between the state and society. Since the new era of socialism with Chinese characteristics, political opportunities have emerged one after another along with communication issues. The Party Central Committee with Comrade Xi Jinping as the core has profoundly expounded the multidimensional connotation of the new era’s publicity, promoted the return of the CPC’s publicity work to the dissemination standard, and embarked on a political communication path with Chinese characteristics, making publicity a blood vessel for communication between CPC and their people.
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  “Collective Organizer”: A Study on the Dual Operation Network of the CPC’s Party Newspaper in the Soviet Area Period

  Zheng Ya, Liu Xiaowei

  Journalism Evolution. 2025, 14(2): 13-22.

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  During the Soviet period, the Communist Party of China regarded the party newspaper as a ‘collective organizer’, and promoted the transformation and operation of the party newspaper with three focuses of distribution, reading, and communication, so as to realize the infiltration of grassroots political power. During the operation of the party newspaper in the Soviet area, it presents the dual attributes of openness and concentration. The open operation network stimulates the communication attribute of the party newspaper, making the party newspaper play the intermediary role of connecting multiple readers and realizing communication and interaction. The centralized operation network enables the CPC to rely on the party newspaper to realize the work exchange, organization, and management of the staff of the party and government organs and the army in the wartime environment and infiltrate the political discourse and political power into the living field of the workers and peasants in the Soviet area, so that the ‘organization’ and ‘leadership’ roles of and ‘leadership’ role of the party newspaper can be realized.
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  Symbiosis，Division and Reintegration: Rethinking Communication and Transportation from the Perspective of Communication Studies

  Chen Changsong, Fu Peng

  Journalism Evolution. 2025, 14(2): 23-32.

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  The historical semantics of the coexistence of communication and transportation, and the dependence of the telegraph on railway transportation (communication) facilities, are the two main arguments supporting the current research on the “reintegration” of communication and transportation. However, through the “reanalysis” of the historical semantics of “communication” and the historical meaning of the media of “telegraph”, it can be found that the telegraph, newspapers, radio and other mass media have successively established the keywords in the semantic generation of “information” and “media”, which not only means the inevitability of the “division” of communication and transportation, but also indicates the generation of modern communication disciplines. The semantic “coexistence” of communication and transportation in the past could not provide sufficient “support” for the current “reintegration”, and the telegraph began the process of information dissemination influencing transportation in reverse. The reintegration of communication and transportation should adhere to the subjectivity of modern communication disciplines with information and media as the keywords, so as to make contributions to the perspective of communication disciplines in the interdisciplinary integration of modern disciplines.
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  Emergence of “Abstainers” in WeChat Moments among Young People: Social Pressure, Information Avoidance Behavior and the Mediating Effect of Social Media Fatigue

  Gao Shuo, Liu Shuangqing

  Journalism Evolution. 2025, 14(2): 33-44.

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  Nowadays, social media applications have become an indispensable part of people’s daily communication and interaction. However, the number of young “social media abstainers”—those who reduce or pause their use of social media and avoid social media notifications due to a sense of fatigue—is increasing. Based on a survey of young WeChat Moments users and drawing on the Stressor Strain Outcome (SSO) theoretical framework, this study employs structural equation modeling (SEM) to explore the multidimensional impact of social pressure on social media fatigue, as well as how social media fatigue leads to information avoidance behavior. Furthermore, it investigates the mediating role of social media fatigue between perceived social pressure and information avoidance behavior. The SEM results indicate that, on the one hand, interpersonal pressure, social comparison pressure, and privacy management pressure—three specific dimensions of social pressure—significantly predict users' perception of fatigue. On the other hand, these three dimensions of social pressure, through social media fatigue, trigger users’ information avoidance behavior.
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  The Impact of Threat and Efficacy on HPV Information Seeking and Avoidance: A Multigroup Comparison Based on Determinism

  Chen Liang, Li Yunsong, Fu Lunrui, Qu Yaning

  Journalism Evolution. 2025, 14(2): 45-57.

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  Human papillomavirus (HPV) poses a serious global public health challenge with its high infectiousness and carcinogenicity. Drawing upon risk information processing model (RISP), this study incorporated cognitive perceptions (threat and efficacy) to extend RISP and examined the mechanisms underlying cognitive perceptions and informationseeking and avoidance behaviors by exploring the mediating effect of fear and hope emotions. The study conducted an online survey of 482 Chinese participants and analyzed the data using multigroup structural equation modeling. The results showed that perceived susceptibility, perceived severity, and response efficacy significantly aroused fear, leading to information avoidance behavior; selfefficacy triggered hope, thereby motivating individuals’ informationseeking behavior and impeding individuals’ information avoidance behavior. Moreover, individuals with different levels of determinism entered a different risk information seeking and avoidance process. Theoretical and practical implication were discussed as well.
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  Rebuilding “Woman’s Voices”: Examining Alternative Media Practice on Chinese Podcast through the Perspective of Technological Affordances

  Huang Yalan, Xu Jing, Zhang Zijuan

  Journalism Evolution. 2025, 14(2): 58-67.

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  Chinese podcasts have developed rapidly in recent years. Podcasts created and hosted by urban young women from a gender perspective form a unique landscape. Through walkthrough and podcast ethnography, this article explores how podcasts rebuild women’s voices and expressions, and finds that the technological affordances of podcast enable it to serve as a potential alternative media. Within podcasts, amateur women podcasters use everyday and emotionally resonant voices to articulate women’s experiences and reflections that are often marginalized in mainstream media, analyzing gender myths in popular culture and social events from a theoretical perspective. Furthermore, the friendship networks formed among women podcasters and audience create an intimate yet public chorus and echo of women’svoices. However, current participants in women podcasts are predominantly young, highly educated women, while women from workingclass and rural backgrounds—who occupy disadvantaged positions at the intersection of gender and class—rarely have the opportunity to express themselves through this medium.
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  A Study on the Interaction Mechanism between Streamers and Learners in Study Livestreams: An Emotional Perspective

  Zhang He, Kang Lihong, Yang Lan

  Journalism Evolution. 2025, 14(2): 68-79.

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  This study examines the interaction mechanism between streamers and learners in study livestreams from an emotional perspective. Study livestreams have evolved from the “Study Account” and “Study with Me” models, fostering selfdiscipline through the mechanism of sharedview surveillance and forming virtual learning communities in the digital media environment. Employing participatory observation and indepth interviews, this study analyzes how streamers and learners engage in supervisory and companionbased interactions, leveraging emotional labor to sustain the learning atmosphere, enhance motivation and shape selfdisciplined subjects through mutual gaze. The findings reveal that streamers serve as both supervisors and motivators, encouraging learners by displaying their own study processes and collectively cultivating an immersive learning environment. However, as study livestreaming becomes increasingly routinized and commercialized, streamers face the depletion of emotional labor, while some learners experience disillusionment due to unmet expectations, potentially destabilizing the emotional community. Based on these findings, this study reveals that the emotional interaction mechanism in study livestreams comprises three key dimensions: emotional autonomy, emotional reactivity, and emotional instrumentalization, and also highlights the fragility of this mechanism. Furthermore, the study cautions learners to be mindful of media dependency while using livestreams to enhance concentration. It highlights the importance of balancing selfdiscipline and emotional wellbeing to develop sustainable learning strategies.
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  A “Integrated Study” of News Propaganda during the Xibaipo Period

  Han Lixin, Zhang Huina, Wang Peng

  Journalism Evolution. 2025, 14(2): 80-87.

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  The Xibaipo period was an era of great activity of both guns and pens.It is found 259 documents issued by the CPC Central Committee and the Xinhua News Agency to guide news and publicity work.This article is based on the “integrated study” method.Starting from the first principle that the revolution and construction work as a practical activity is the first, and the news propaganda as a cognitive activity is the second, this paper divides the news propaganda work during the Xibaipo period into four stages, according to the phases of strategic defense, strategic offensive, strategic decisive battle, and strategic pursuit in the Liberation War.This article delves into the historical traits of integrated news propaganda work, offering a theoretical lens through which to explore how news propaganda merges with practical activities and propels the course of history.
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  Research on Patriotic Democratic Personage Lin Zhongyi’s Journalism Practice and Its Characteristics

  Zhang Zhengwuwen, Hu Zhengqiang

  Journalism Evolution. 2025, 14(2): 88-95.

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  Lin Zhongyi was a renowned patriotic democratic personage, yet his experience as a journalist is rarely mentioned. During the 1920s and 1930s, he presided over the editorial work of Beijing Morning Post, Morning Post Weekly Pictorial, Minyan Daily, Beiping Morning Post, Beichen Pictorial and so on. He believed that newspapers are the driving force of national development, must achieve economic independence, independence is the premise of newspapers to play the role of social guidance and supervision, society should provide newspapers with a certain space for free development. The importance and development of media criticism is another important contribution of Lin Zhongyi in the field of journalism. He had made indepth and critical criticism on the problems such as the flagging spirit of newspapers, the lack of international news and social news, and the lack of management talents and management consciousness. Lin Zhongyi’s strong feelings of patriotism, the spirit of originality for himself, the practice quality of constantly reflecting on the times, the effort to create equal space for editing and reading communication, and the organic combination of news value and social responsibility are the outstanding characteristics of Lin Zhongyi’s journalism practice. History should not forget Lin Zhongyi’s contribution to the modernization of Chinese journalism.