News comments in the digital era faces structural challenges. Based on an ecological perspective of digital news, this paper explores intelligent opinion emergence, visual text reconstruction, and emotional reasoning mechanisms in news commentary practice. News comments are examined within the tension between its digital and newsoriented nature. Commentary texts heavily influenced by “AI flavor” often fall into the trap of moderation and standardization, and the newsoriented concept of news comments is also somewhat weakened by the pursuit of trafficoriented dissemination effects. This paper advocates for revitalizing the professional value and authority of news comments, enhancing rational thinking and reasoning abilities based on facts, and constructing a new type of information relationship through humanmachine value alignment, thereby providing a normative path for content governance of news comments in the digital era.

To explore the impact of social media use on netizens’ shortterm appearance anxiety and longterm happiness under different genders (male vs. female) and different comparison types (upward vs. downward). Based on three groups of psychological experiments, we explore the shortterm and longterm effects of social media use on netizens, as well as the moderating effects of gender and comparison type. Social media use positively affects appearance anxiety and negatively affects happiness, and social comparison plays a mediating role. Then we discovered the psychological mechanism by which media use affects users’ emotions and cognition; and clarified the boundary conditions under which social comparison plays an effective role in media use.

Currently, with the major global changes and rapid technological advancements, the landscape of international news communication has been undergoing a profound transformation. International communication research has faced the dual dilemma of practical passivity and theoretical involution. In addition, it lacks integration and localization in knowledge production and conceptual innovation. Thus, there is an urgent need for the academic community to formulate new theoretical paradigms and methodologies. Accordingly, the present study has followed the academic contexts of practice, culture and technology to approach the field of international news research. It has also clearly addressed the importance of adopting “International News Circulation” as a core concept and a theoretical proposition. In addition, to overcome the cognitive limitations of traditional paradigms, this research has used “critical incidents” and “networks” as research subjects and employed a mixed method that integrated computational, quantitative, and qualitative analysis. Finally, to advance the construction of the independent knowledge system of international communication studies, the current research has discussed the community concept and Chinaoriented solutions for constructing an international news circulation order.

Discourse institutionalism views journalism as a social actor that shapes news content through rules and practices. The rise of digital technologies has altered journalism’s role in society and highlighted the need to understand its internal mechanisms from a discourse perspective. This paper reviews how discourse institutionalism is applied in journalism research. Firstly, it examines the evolving role of journalism in social operations and the emergence of its emotional attributes. Secondly, discussing how the discourse and ideology analysis framework of discourse institutionalism is crucial for understanding journalistic cultural authority and professional role identity. Finally, the paper outlines future research directions for digital journalism through the lens of discourse institutionalism, aiming to deepen our understanding of journalism’s roles and characteristics.

From the broad sense of text intertextuality to the narrow sense of text intertextuality and image intertextuality, the research on intertextuality is deepening and developing towards the direction of cross symbol system. Just like language and image, there is a mutual interpretation relationship between sound and video. The mutual interpretation mechanism of sound and video exists in all kinds of audiovisual text. This intertextual relationship is synchronic and diachronic; it exists not only between text and text connected by sound, but also between sound and video in the same text. The mechanism of audiovisual intertextuality plays an important role in the production and interpretation of audiovisual text. As a result, post text represented by short video have the possibility of proliferation. Audiovisual text establishes the relationship between text and text in a limited time through sound, and takes the meaning from the original text constantly. Therefore, the meaning and narrative analysis in the text need to be placed in the context of audiovisual mutual interpretation. In the intertextual analysis of audiovisual texts, the interpretation directions of sound and image can be divided into “same direction”, “reverse direction” and “resultant force direction”. These three mechanisms have different effects on the interpretation of the text.

In the AntiJapanese War period, the feudal women’s concept in the nationalized areas was revived, the women’s movement stagnated, and women groups fell into the confusion of social identity. Under the correct leadership of the Communist Party of China, Xinhua Daily·Women’s Road, the party newspaper of the Communist Party of China, closely linked women’s issues with the topics of “AntiJapanese War, founding of the People’s Republic of China” and “women’s liberation”, shaped a diversified social identity of “revolutionary new women”, guided women from the dependent object to the social subject, and took the initiative to assume the responsibility of national liberation for antiJapanese and national salvation. To participate in the social practice in the public sphere with new social roles such as political participation, revolutionary soldiers, workers and peasants. The newspaper integrated the political revolution into the women’s movement, closely combined women’s responsibility with the destiny of the country, fought against the feudal concept of women, and became an important organizational force guiding the women’s movement and public opinion mobilization in the Anti-Japanese War in the Kuomintang-controlled areas.

As a positive attempt by China to spread its stories abroad, "foreigners telling Chinese stories" has been questioned by Western media for its authenticity, often labeled as a "propaganda machine". This article attempts to analyze the practice of foreigners filming documentaries in China based on the perspective of transcultural and the research path of "practice paradigm" in media studies. The study found that in the practice of translating the real China by others, not only are documentary texts produced as "intermediaries", but the participation of platform media, national institutions, and domestic and international audiences is also required. This is necessary to embed the media practice of translating the real China into the human social practice of international communication.Based on these findings, the study proposes a local imagination of "interventionist Chinese stories" for global cocreation and "transcultural " practices. This approach is based on the concept of the community of shared human destiny and ritualization as a mechanism, providing practical and theoretical dimensions for understanding "foreigners telling Chinese stories" in the new era of globalization.

Yunnan Daily was a local newspaper founded by the Yunnan Provincial Government at 1935 and had a huge influences in Yunnan. As the main public opinion carrier in Yunnan during the Anti Japanese War, Yunnan Daily carried the important task of promoting anti Japanese news, spreading the awareness of the Chinese nation’s community, and mobilizing for the war in the rear areas of the war, at a time when the Chinese nation was in danger. The newspaper adopts multiple paths for combined promotion, aiming to let the people of all ethnic groups in Yunnan understand the connotation of the Chinese nation, promote patriotism, and promote the development of border culture. Its reports also melt the Chinese national consciousness for the people of the border, enhance the sense of national identity and responsibility of all ethnic. The newspaper also publicized the national anti Japanese policy of the CPC and expanded the influence of the CPC.

Global platform governance has entered the deep water zone of the Internet revolution. The storm of platform governance initiated by China, the United States and Europe has begun to show obvious differentiation, unevenly hot and cold, with ups and downs. The many research results presented at the academic level have become the best observation point to deeply observe the global platform governance process. As academic research on platform governance has continued to deepen in recent years, concepts and theoretical systems have begun to be formed. Academic hotspots have been formed around the basic theory of platforms, the institutional construction of platform governance, the innovation of the socialized governance model of platforms, the judicial practice of platform governance, and the mutual learning and comparison of different regions in China, the United States and Europe. In addition to continuous economic and technological development and competition, the innovation of platform governance system is an important dimension of national power competition. There is still a lack of oneshot solutions for Internet platform governance, and it is necessary for the government, academia, and industry to jointly seek fundamental innovation and breakthroughs in the system in the future. In promoting platform governance, a balance should be sought between the need for regulation and the development of the Internet economy and technological innovation.

Mobile games have become an important entertainment for teenagers, while potential privacy violations threaten their online privacy security. Based on protection motivation theory, this study examined the influences of parents and institutions on teens’ awareness and protection behaviors towards privacy risks in mobile games. Through a survey of 573 high school students, results showed that parental active mediation, parental restrictive mediation, and exposure to warning information increased threat appraisal; easiness of privacy settings increased both threat and coping appraisal. Next, threat and coping appraisal positively influenced privacy management. Finally, parental mediation and platform protection also directly prompted teens’ privacy management. The findings revealed the applicability of protection motivation theory concerning teens’ privacy security, and provided suggestions for safeguarding teens’online privacy.

Slogan propaganda is one of the important ways for the Chinese Workers’and Peasants’ Red Army to carry out public opinion propaganda.The slogan propaganda of the Red Army in Guizhou is highly distinctive, which is reflected in the wide area of the slogan released and the various writing methods, among which Guizhou is the most concentrated, and it is a classic case of the propaganda work carried out by the Communist Party of China during the Revolutionary War. The original intention of the Red Army to carry out slogan propaganda was to clarify the facts to the public and counter the slander of the Kuomintang reactionaries. However, the slogan actually became a critical media for propagating the Party’s ethnic policies. These slogans not only played an important role in mobilizing the masses and disintegrating the White Army, but also acted as a bridge connecting the Red Army with the common people, passing the Party’s purposes and tasks to the common people, and effectively cooperated with the implement of revolutionary and military activities.

This paper explores the birth of the pottery medium and its functional evolution in the “Jue Di Tian Tong” through the perspective of political media, and grasps the cultural depths of Chinese media. In the early political media practice of the ancients, the traditional concept of Mandate of Heaven and lineage provided a path to political legitimacy by using religion as a medium, which in turn shaped the media form of ritual vessels and the way messages were transmitted. The political norms produced by religion and instruments of Li, “Divine Kingship” and “hiding rituals in instruments,” became new tradition in political life, thus profoundly influencing Chinese media attitudes and political concepts. Taking “politics-tradition-subject” as a dimension, we can better understand the political bias and socio-cultural attributes of traditional media.

Unlike the privatized reading, collective reading represents a group reading behavior composed of a majority of readers. This reading mode is typically reflected in the revolutionary propaganda and mobilization within and outside the Communist Party of China in the 20th century. From the “common reading” of the Marxist intellectuals who relied on institutional media to bring together the Party; to the “readinglistening” created in the process of mobilizing workers after the founding of the Party; then to the rural base areas into the masses of the “collective reading of newspapers”; and to the “organized reading” by Party members and cadres before and after the Yan’an Rectification Study. All collective reading adapted to the complex reading environments of different periods, such as the lack of textual resources and the low culture of the readers. As a political and cultural practice during the revolutionary era of the CPC, collective reading had an irreplaceable significance in the Party’s construction of the “doctrinal and organizational community”.

The construction of countylevel converged media, as a hot topic in China’s media convergence and grassroots governance modernization, has sparked extensive and ongoing discussions in both academia and industry. In this paper, CiteSpace analysis tool is used to analyze 563 core journals and CSSCI journals of countylevel converged media research in China National Knowledge Infrastructure (CNKI), providing a panoramic view of the current status, hotspots, and trends of this research. The study finds that research on countylevel converged media generally follows an inverted “U” shaped development trend, with explosive growth occurring after the 2018 National Propaganda and Ideology Work Conference. The research community exhibits a characteristic of “large dispersion, small aggregation”, with significant room for collaboration among authors. Research topics, centered on “media convergence”, form interconnected research content, preliminary forming a knowledge production system of diverse themes interlinked with each other, and showing a shift from “media centric” to “governance centric” logic of mediamediated governance. The functional positioning, diverse models, multiple challenges of countylevel converged media construction, as well as the role positioning and functional expansion of countylevel converged media in grassroots social governance, are the main hotspots of research in recent years. Future research efforts should focus on building collaborative networks, expanding the “academic slots” of research topics, and strengthening research methods.

During the AntiJapanese War, Xinjiang Daily hired Dai Pengyin,Lu Shaofei and other artists to make full use of caricatures which were essy to understand to carry out the propaganda of antiJapanese and visual mobilization. The caricatures of the AntiJapanese War in Xinjiang Daily mainly inclued masthead caricatures, pictorial caricatures, woodcut caricatures and serial caricatures. The main themes of these caricatures were to publicize the idea of resisting Japan to save the nation, analyze the situation of the antifascist war, publicize the brilliant achievements of the front lines of the AntiJapanese War, and call for donations and materials to support the AntiJapanese War, which refled the characteristics of richness, ironicalness, diversity and politics. The caricatures of the AntiJapanese War in Xinjiang Daily undertook the mission of wartime propaganda and visual mobilization, promoted the movement of the AntiJapanese War in Xinjiang, and laid the foundation for the development of Xinjiang’s arts of caricature.

The Communist Party of China once devoted themselves to the construction of health medicine in the ShaanxiGansuNingxia border region, and carried out rich health communication activities among the masses. Based on the theory of practical discourse analysis, this paper cuts into the specific content of healthy communication activities at that time from three aspects: text, visual and sound texts, which together constitute multimodal discourse expression under the background of revolutionary political narrative. This kind of discourse practice forms a daily mobilization mode in the health movement and diversified propaganda under the leadership of politics. The three main topics, namely, the issue of women and babies, the antiwitch movement and the cooperation between Chinese and Western medicine, reflect the social value construction process of modern enlightenment and organizational transformation. The conclusion points out that the health communication activity in Yan’an period was a cultural movement in the form of social mobilization, and it was of direct guiding significance to the health work policy in the early days of the founding of New China.

The media convergence in China has evolved from the initial “addition” and “integration” to the current “deep integration”, the allmedia communication system has been continuously improving.This is the inevitable way for the systematic reform of mainstream media. The systematic reform of mainstream media cannot be achieved without the guidance of political logic, the drive of technological development and the impetus of realistic needs. However, challenges remain in the process of advancing systematic reform of mainstream media, including insufficient institutional and mechanism innovation, serious talent drain and excessive reliance on technology. To achieve the systematic reform, mainstream media must follow innovative paths such as “guidance as the soul”,” mobile first”, “technology as the key”, “content as the king”, “talent as the treasure”.

Born in the diplomatic process of the PRC to deal with international struggles, China Reconstructs (English version) is an important media means to practice “people’s diplomacy” with Chinese characteristics. This article explores the interactive relations between international politics and foreign propaganda. The research believes that: the foundation of China Reconstructs (English version) not only reflects the adjustment and change of the party and the government in the foreign strategy according to the international situation and specific national conditions, but also It is a concrete manifestation of the implementation of the thought “the position of the people as masters of the country and lawbased governance” in China’s international communication.

Because of the establishment of concessions, the influx of foreigners, and the cold climate in winter, Tianjin became the first city to introduce and carry out ice hockey in modern China. New Ta Kung Pao was a modern Chinese newspaper that advocated and reported ice hockey earlier. From the perspective of cultural representation, this paper analyzes the ice hockey coverage in Tianjin Ta Kung Pao, using text analysis and historical textual research. The relevant reports represent the rising development trend of ice hockey in Tianjin and Peiping in the 1920s and 1930s, the dual power structure of Chinese and foreigners, and the cultural struggle between colonialism and anticolonialism on ice hockey in modern times. This representation is a product of the semi-colonial attribute of Chinese society at that time, the early modern Chinese people’s demands for the modernity and anti-colonialism of western sports culture, as well as the patriotic position of New Ta Kung Pao and the publicity of saving the nation from subjugation and survival.

Looking back on the road of China’s Internet for 30 years, Internet celebrities provide us with a unique perspective. Since the Internet entered China in the 1990s, the ups and downs of Internet celebrities have formed a unique landscape in China’s Internet history. The development of Internet celebrities shows obvious stages, each stage with the change of technology, Internet celebrities also show different generational characteristics and rules. From the 1990s to the 2020s, there was the first generation of Internet celebrities in the era of the combination of Internet and traditional media, the second generation of Internet celebrities in the era of Web 2.0 netizens becoming the main body, the third generation of Internet celebrities with national mobilization power in the mobile era, and the fourth generation of Internet celebrities in the combination of video and algorithm, real and virtual integration. Meanwhile, the production mode and value realization have also undergone corresponding changes. The phenomenon of Internet celebrity is the reaction and reflection of social transformation, cultural change and social psychology, and the economy of Internet celebrity formed by it is also closely related to the change of economic structure. In general, although Internet celebrities have been pushed to the top of the wave by the Internet for a long or short time, and can not be summarized as a representative of the spirit of The Times, it does write the evolution of Internet technology and application, highlighting the unique influence and communication power of the Internet, reflecting the change of social communication mechanism, and also reflecting the changes and trends of China’s social reform and social psychology.

“Dialogue paradigm” is an important paradigm guiding international communication practice in recent years. However, with overseas social media becoming an important field of international communication, the traditional “dialogue theory” faces the dilemma of object deviation and narrative dislocation in the blind area of social network relations. This paper adopts the method of social network analysis, focuses on the overseas social media communication practice of “The International Big Data Industry Expo” to explore the “dialogue paradigm” of international communication from the perspective of relationship. It proposes that from the perspective of relationship, interaction, issue participation and power are the three basic aspects to deconstruct the structural characteristics of social network and promote the realization of real dialogue. The “dialogue paradigm” of international communication should be based on the context of social relations in overseas social media networks, and the three major social network relationship clues should be introduced for dialogue reconstruction, so as to promote the occurrence of real “dialogue” in international communication.

As the early founder of Chicago School, William Thomas’academic thought was seriously ignored in sociology and communication studies due to the emergence of “accidental” events and other research paradigms.This paper reinterprets Thomas’s concept of “subjectobject” situation as a vein, and explores Thomas’s research views on assembly, gift, newspaper and public opinion by means of text reading, and tries to sort out Thomas’s basic communication thoughts in the transformation of Chicago School from speculative to empirical research paradigm.Then, in the history of communication thought, we seek the academic status of the communication thought, and evaluate its contemporary value from the perspective of communication research.

During the antiJapanese war in Shandong, drama served as a significant propaganda medium. In order to fully leverage the social mobilization capacity of drama, the Shandong antiJapanese Base implemented three measures. First, relying on the troupe to form an organizational pattern of drama institutions with diverse types and unified cooperation. Showed a strong appeal, combat effectiveness and influence by fully mobilizing and organizing the forces of all parties. Second, carrying out the revolutionary transformation of the form of drama. The purity of the communication team’s thought, the political content of communication, the diversity of communication forms were ensured through the transformation of old artists, old Chinese operas and the use of new forms of drama. Thus drama could realize the reconstruction of the antiJapanese war discourse. Third, promoting the popularization of drama demonstration. Maximazing the local dissemination of the drama in order to arouse the sympathy of the masses by going deep into the lives of the masses to collect drama materials, paying attention to the major events closely related to the vital interests of the masses and using the popular language.

Based on the background of the wave of digitalization and the national strategy of “Healthy China”, the study empirically investigates the influencing factors of digital health behaviors of the middleaged group in China using a questionnaire survey. It is found that the level of social support received by the middleaged group positively affects their digital health behaviors, and that there is a significant mediating and moderating effect of the health literacy of the middleaged group between the social support they receive and the digital health behaviors they adopt. The study expects that by exploring the current situation and influencing factors of digital health behaviors of the middleaged group, the awareness of health management of the middleaged group will be aroused at the individual and social level, with a hope to promoting the improvement of the overall health level.

The “cultural feedback” between younger and elder generations promotes the spread of mobile media technology to middle and elder groups and accelerates the transfer of power relations in the family field. Through in-depth interviews with 30 middle-aged and elderly parents, this paper presents a picture of the family power relationship transfer caused by “cultural feedback” in smartphone use. It is found that the children’s “cultural feedback” to their parents is accompanied by the change of power relations in the family field, and the parents complete the power transfer in the family field along the line of “obedience-resistance-resistance-compromise”. This power transfer is influenced by multiple factors such as field isomorphism, capital accumulation and the gender of the actor.

Compared with the emergence of modern newspapers in various places, Henan has a different process from that in other coastal areas. It is not only different from the routine that most local newsprint originated from foreign newspapers, but also has the tortuous and difficult process from new newspapers to local newspapers go so far as to self-run modern newspapers. The political attitude of the Qing government towards the new newspapers and periodicals has always been the key to the progress of running newspapers in Henan. The first local newspaper with modern color which named the Summary of Assemble Newspaper was the product of the thoughts of 1898 and coexisted with the local ancient newspaper, the Provincial-Pond Capital Newspaper for a long time. But there are essential differences in terms of style and content between the two newspaper. The select forms of the Summary of Assemble Newspaper for various kinds of newspapers became the embryonic form of the local modern newspapers and periodicals meanwhile opened the develop course of Henan modern newspapers and periodicals.

In public health emergencies, the reports of countylevel media centers play a crucial role in the guidance of grassroots public opinion, and TikTok short videos have increasingly become the main battlefield. Through the analysis of 1000 related TikTok short videos from 10 countylevel Converged media centers, it is found that countylevel Converged media centers mostly use authoritative sources and actively release information to obtain the initiative of public opinion guidance. Most of the contents were local, mainly information bulletin and science popularization, with neutral and positive sentiment, and actively focused on frontline medical staff. In editing, Countylevel Converged Media the characteristics of short video, use more music to stimulate emotion. At the same time, the author puts forward relevant optimization suggestions for the shortcomings of sample exposure.

Starting from Bourdieu’s field theory, this paper examines the rationality and future potential of mainstream media at all levels to promote media convergence innovation and build a modern omnimedia communication system by means of think tank transformation in the era of mobile Internet. By understanding the changes in the media field, this paper points out the position of new mainstream media in the modern governance system. The think tank development of medianot only provides China’s experience for field theory, but also enables media to obtain government resources and recognition through this process, reshaping the professional authority of media in the new era.

The discourse system of sinicization of Marxism is a true portrayal of the Chinese people who have led the CPC for more than a century to combine the universal principles of Marxism with the practice of the Chinese revolution, socialist construction, reform and opening up, and the path of Chinese path to modernization, as well as China’s excellent traditional culture, so as to constantly open up a new realm of sinicization of Marxism theory and practice. Sorting out and exploring the historical context of the transformation and development of the discourse system for the localization of Marxism in China over the past century can not only provide useful historical experience and inspiration for how China should respond to the unprecedented changes in the world in the new historical era, but also stimulate the construction of a discourse system with distinct historical imprints and national characteristics in response to these changes The theoretical and practical confidence that can reflect the Chinese path to modernization construction practice and create a new form of human civilization, a new era of socialist discourse system with Chinese characteristics, which is conducive to consolidating the dominant position of Marxist ideology, not forgetting the original intention Keeping in mind the mission is of great practical significance.

From October 23, 1924, to December 6, 1941, Shao Feitang, a Ningbo native, published 190 English commentaries under the pen name “F.D.Z” in the North China Daily News’s “Notes to the Editor” column. His writings covered diverse topics such as current politics, social trends, Sinoforeign relations, extraterritoriality, concession governance, Chinese rights, prominent figures, and religious issues. Engaging Western readers in debates, he conveyed Chinese patriotism, cultural refinement, rationality, and dignity. As an allround scholar and a selfmade international communicator, Shao’s contributions influenced foreignlanguage media in Republican Shanghai and offer lessons for training modern China’s international communication talents.

This paper takes into account the theoretical interpretation of the 20th National Congress of the Communist Party of China on Chinese path to modernization, profoundly summarizes the transformation of media integration and the construction practice of county-level integrated media centers in China, analyzes the theoretical relationship between the construction of county-level integrated media centers and the promotion of Chinese path to modernization, sorts out the path mode of county-level integrated media to help promote Chinese path to modernization, and further analyzes the future trend of county-level integrated media construction to empower Chinese path to modernization.

Attaching importance to media criticism is a very prominent form of news theory construction and discourse practice of Morning Post in Beijing during the May Fourth Period. The newspaper once sharply criticized the prevailing problems in the Chinese press at that time, such as the vulgar social news, the lack of international news, the inaccurate news report, the way of writing news with mixed facts and opinions and so on. It also penetratingly disclosed and analyzed the manifestations and causes of many undesirable phenomena, for example, social forces bought the news media, journalists sought personal gains through news reports, and journalists lacked scientific knowledge but pretended to understand they didn't know. All these showed that the newspaper hoped to attract the attention of the society and the reflection of the media. Conscious subject consciousness, strong realistic concern, strong critical color, broad world vision, equal dialogue space and diverse forms of criticism are the main discourse characteristics of media criticism practice of Morning Post in Beijing during the May Fourth Period. The media criticism of Morning Post in the May Fourth Period has a holistic significance, which is a theoretical discourse reflection that revealed the intrinsic existence and developed the internal logic of journalism and communication in China.

In 2022, the study of the history of Chinese Communist Party newspapers and journals continued to receive attention from many disciplines, and academic results continued to be enriched, with more innovative research perspectives and more diversified research methods. The issue of the rebranding of the People's Liberation Daily in Yan'an received focused attention, the study of the People's Daily and its new media yielded many results, and there were many research results on the editorial philosophy of party newspapers and journals, all of which constitute new features of research on the history of party newspapers and journals in 2022. At the same time, comparative research methods are gradually being emphasized, and there is still a lingering warmth in long-period, holistic discussions. There is steady progress in the excavation of new historical materials, the application of new methods and the discussion of new perspectives, showing the vitality and vigour of research on the history of party newspapers and journals, but the problems of uneven research and fragmentation have still not fundamentally changed.

During the period of AntiJapanese War, party newspapers and periodicals were an important support for the Communist Party of China to carry out political mobilization and shape the image of the party. Taking the Communist Party of China ’s efforts to win public opinion support after the Eighth Route Army killed Abe as an example, this paper summarizes the advanced practices of the party’s propaganda and mobilization work in the period of total AntiJapanese War and its role in shaping the party’s image. After the Japanese War Ministry announced that “the flower of the famous general fell on the Tai Hang Mountain”, the Communist Party of China propagated the brilliant victory through reports, forwarding, writing and electricity transmission, which won wide praise from the news media at home and abroad, and made the party image of “the pioneer of antiJapanese” deeply popular. The study of the advanced experience of the Communist Party of China in the propaganda and mobilization work behind enemy lines in the period of total AntiJapanese War has important reference significance for how to do the united front work in the new era and show the credible, lovely and respectable image of China in the international community.

The Internet not only defines the living space and development situation of people today, but also affects the characteristics of the entire era. There is no technology application in human history that is more important than the Internet. Academic research surrounding the history of the Internet has so far been lackluster. Imaginative and romanticized historical narratives dominate people’s perception of the origins of the Internet, such as the military origins of the U.S. military to prevent nuclear strikes, and narratives influenced and dominated by countercultures. The business myth created by the Internet after the 1990s is still fermenting, not giving people an objective understanding of the history of Internet. The Internet germinated from the 1950s, the birth of the Internet in the 1960s, and the longterm Internet that established the infrastructure and applications in the 1970s. To this end, this paper is devoted to tracing the history, going beyond the three popular narratives of Internet history, such as military, cultural and commercial, to explore the allround role of the scientific community in the early and long history of the Internet, and argue that the scientific community is the true mother of the Internet. It not only laid the basic technology and basic structure of the Internet, but also laid the network governance mechanism and Internet values that are still dominant today. The core of the Internet spirit is actually the pursuit of the scientific spirit of "making mankind better". Only by objectively restoring the history of the Internet can we truly understand the unique openness of the Internet and truly understand the essence of the Internet. It is very important for us to reunderstand the Internet and rethink the opportunities and challenges facing the Internet today. It is not only about the future of the Internet, but also directly about the future of digital civilization and the future of mankind.

 As the most representative local publication during the May Fourth period, Xiangjiang Review broke the dull atmosphere of public opinion in Hunan as soon as it came out, and established a public opinion space soaked in the spirit of the May Fourth Movement and with a new outlook, reflecting the keen grasp and active response of Hunan intellectuals represented by Mao Zedong to the mainstream of the times. By focusing on the characteristics of Xiangjiang Review as a newspaper, we can find that the construction of public opinion space is mainly manifested in the following three aspects: unfolding topics with a modern consciousness in the context of global revolution set the tone for the public opinion space; the author group, primarily composed of intellectual youth but open to all readers, enhanced the openness and inclusiveness of the public opinion space; concise and clear layout design, rich and diverse forms of discourse, and lively language style shaped the unique demeanor of the public opinion space. This construction of public opinion space not only created a flourishing scene of speech eruption but also promoted the development of the revolutionary movement in contemporary Hunan.

One of the greatest crises facing modern Chinese society is the crisis of the cultural value system. Faced with the impact of Western cultural values, the intellectual class began to explore ways to break out of the dilemma and find a way out for Chinese culture. The rise of the press built a platform for communication and dialogue between the intellectual class and the public, and strengthened the role of intellectuals as cultural mediators. Based on this, this paper examines the debates on cultural value issues such as the debate between Chinese and Western medicine and the tradeoff between Chinese and Western culture in the Independent Review and other publications, and explores what attitudes intellectuals hold toward the collision of Chinese and Western cultural value systems in the midst of cultural and social change, why they make different cultural choices, and what responses and efforts they make in response. The paper also reveals that the social context of the transition period and the role of intellectuals themselves have led the intellectuals to believe that the way out for the country in crisis lies in rebuilding the cultural order, and thus the issue of cultural values has become the center of controversy. Regardless of the views held, the fundamental purpose of the cultural debate is to promote the modernization process in China and to reshape the cultural value system in the transition period. In this process of cultural mediation, intellectuals, as cultural mediators, became anxious about their selfidentity and attempted to return to the political center, but always only as “political fat” in Qian Mu’s sense.

This paper focuses on the news coverage around entertainment star. In total all the 2377 news articles on entertainment star in People’s Daily from 1981 to 2017 are explored from the theoretical perspective of Critical Discourse Analysis. The paper tries to answer how Chinese mainstream news media such as People’s Daily reports and constructs the image of entertainment star. The paper traces the change of the number, attitudes，gender tendency and region of all the reports; analyzes the six contesting frames in the discourse praxis of such journalism; discusses the interaction between the reports and the social cultural practices in different historical phases; and explores the ideology change beyond the change of the entertainment star reports discourse.

Technological symbols are indispensable to the construction of the national image of contemporary China. As a symbol of technology, it is worth exploring whether Chinese highspeed rail can help construct the national image. Through questionnaire surveys and big data research, we study the fondness for highspeed rail in overseas countries and analyze its influencing factors. We also investigate the content of China’s highspeed rail through overseas social media, Twitter, and other mainstream media. The final results show that China’s highspeed rail is close to the traditional cultural symbols in terms of the degree of fondness and can be shaped and spread through social media. Meanwhile, in the news of social media and overseas media, highspeed rail can represent the crystallization of Chinese wisdom. Therefore, we believe Chinese highspeed rail can be used as a symbol of contemporary science and technology to help build the national image. At the same time, we need to strengthen the publicity of social media to help its dissemination.

External propaganda/external communication/international communication, this work to let the world understand China and win a favorable environment of international opinion for China, there is no doubt about its extreme importance. For a long time, external propaganda (corresponding to external propaganda is internal propaganda) has been used more in the mainstream context. Later, the concept of international communication is often used, and the concept of external communication is still used. The transformation and alteration of concept use does not change the nature of things; But it reflects some important changes in communication concept and means. In this respect, the Communist Party of China with the development of The Times to their own public opinion thought made important adjustments. In the period of democratic revolution, the period of socialist revolution and construction, and the new period of reform and opening up and socialist modernization, the Communist Party of China has had many incisive ideas in the field of external propaganda. In the new era of socialism with Chinese characteristics, major progress has been made in the international communication of the CPC's public opinion and thought. China's national image in international communication should be displayed in a real, threedimensional and comprehensive way. Pay attention to the integration with foreign audiences in conceptual categories, discourse system, expression methods and other aspects. In the international communication, both the flexible international public opinion guidance and the rigid international public opinion struggle are carried out.