The media convergence in China has evolved from the initial “addition” and “integration” to the current “deep integration”, the allmedia communication system has been continuously improving.This is the inevitable way for the systematic reform of mainstream media. The systematic reform of mainstream media cannot be achieved without the guidance of political logic, the drive of technological development and the impetus of realistic needs. However, challenges remain in the process of advancing systematic reform of mainstream media, including insufficient institutional and mechanism innovation, serious talent drain and excessive reliance on technology. To achieve the systematic reform, mainstream media must follow innovative paths such as “guidance as the soul”,” mobile first”, “technology as the key”, “content as the king”, “talent as the treasure”.

To explore the impact of social media use on netizens’ shortterm appearance anxiety and longterm happiness under different genders (male vs. female) and different comparison types (upward vs. downward). Based on three groups of psychological experiments, we explore the shortterm and longterm effects of social media use on netizens, as well as the moderating effects of gender and comparison type. Social media use positively affects appearance anxiety and negatively affects happiness, and social comparison plays a mediating role. Then we discovered the psychological mechanism by which media use affects users’ emotions and cognition; and clarified the boundary conditions under which social comparison plays an effective role in media use.

This study examines the interaction mechanism between streamers and learners in study livestreams from an emotional perspective. Study livestreams have evolved from the “Study Account” and “Study with Me” models, fostering selfdiscipline through the mechanism of sharedview surveillance and forming virtual learning communities in the digital media environment. Employing participatory observation and indepth interviews, this study analyzes how streamers and learners engage in supervisory and companionbased interactions, leveraging emotional labor to sustain the learning atmosphere, enhance motivation and shape selfdisciplined subjects through mutual gaze. The findings reveal that streamers serve as both supervisors and motivators, encouraging learners by displaying their own study processes and collectively cultivating an immersive learning environment. However, as study livestreaming becomes increasingly routinized and commercialized, streamers face the depletion of emotional labor, while some learners experience disillusionment due to unmet expectations, potentially destabilizing the emotional community. Based on these findings, this study reveals that the emotional interaction mechanism in study livestreams comprises three key dimensions: emotional autonomy, emotional reactivity, and emotional instrumentalization, and also highlights the fragility of this mechanism. Furthermore, the study cautions learners to be mindful of media dependency while using livestreams to enhance concentration. It highlights the importance of balancing selfdiscipline and emotional wellbeing to develop sustainable learning strategies.

Within the chain regulatory system of “governmentplatformuser”, the governance responsibilities of social media platform are implemented through a series of publicly issued platform regulations, extending a priori rationality into the digital space. Simultaneously, the latent scripts composed of users’ discourse, behaviors, and practices are becoming increasingly refined in backstage interactions. This evolution transforms the governance dynamics from a homogeneous, dominant force into a continuous formation of dynamic relationships. Taking Sina Weibo as a case study, users’ “strategic compliance” manifests in three distinct dimensions: performing deferential scripts while developing latent scripts to maintain selfdignity; adapting to platform admission thresholds while exposing hidden governance strategies; and reversing the governance rituals through periodic public inquiries. These ongoing tacit negotiations and mutual adaptations shape the dynamic interactions between users and platforms, as well as among users themselves, weaving a multidimensional, decentralized “digital commons” space. This highlights the potential for pluralistic commonality within social media platforms.

Based on the background of the wave of digitalization and the national strategy of “Healthy China”, the study empirically investigates the influencing factors of digital health behaviors of the middleaged group in China using a questionnaire survey. It is found that the level of social support received by the middleaged group positively affects their digital health behaviors, and that there is a significant mediating and moderating effect of the health literacy of the middleaged group between the social support they receive and the digital health behaviors they adopt. The study expects that by exploring the current situation and influencing factors of digital health behaviors of the middleaged group, the awareness of health management of the middleaged group will be aroused at the individual and social level, with a hope to promoting the improvement of the overall health level.

The term depression has emerged as a phenomenon of public interpretation on social media in recent years, extending from the medical domain into popular culture and gradually spreading across various levels of society. By focusing on the societal prevalence of the concept of depression, and examining its media representation and discourse production on social media, a unique landscape of depressionrelated discourse becomes evident, characterized by a complex and diverse model of discourse production. Empowered by new media, this model disrupts the monopoly on discourse by pharmaceutical companies, medical associations, and experts, allowing individuals with personal experience of depression or potential sufferers to contribute to the construction of medical knowledge and gain partial interpretive authority over the disease. In this process, the concept’s diffusion may inevitably lead to negative influences, highlighting the need for systematic observation and analysis in research.

Nowadays, social media applications have become an indispensable part of people’s daily communication and interaction. However, the number of young “social media abstainers”—those who reduce or pause their use of social media and avoid social media notifications due to a sense of fatigue—is increasing. Based on a survey of young WeChat Moments users and drawing on the Stressor Strain Outcome (SSO) theoretical framework, this study employs structural equation modeling (SEM) to explore the multidimensional impact of social pressure on social media fatigue, as well as how social media fatigue leads to information avoidance behavior. Furthermore, it investigates the mediating role of social media fatigue between perceived social pressure and information avoidance behavior. The SEM results indicate that, on the one hand, interpersonal pressure, social comparison pressure, and privacy management pressure—three specific dimensions of social pressure—significantly predict users' perception of fatigue. On the other hand, these three dimensions of social pressure, through social media fatigue, trigger users’ information avoidance behavior.

The late Qing Dynasty and the beginning of the Republic of China were the intensive time periods for Japan to investigate China, and the northwestern region of China was an important area for Japanese investigations.In the modern Japanese intelligence investigation system against China, there was a unique system of “Hankou Leshan Hall, Nissin Institute of Trade, and Tōa Dōbun Shoin College”. Relying on survey data, this system compiled and published a series of books focusing on Chinese commercial geography, which were extremely important documents in the publishing history of China and Japan in modern times.Taking “Hankou Leshan HallNissin Institute of TradeTōa Dōbun Shoin College” as the research context, and the books published by it as the analysis object, the research on the compilation history of modern Japanese investigation data on China can not only transform from intelligence to information. The process of scrutiny can better spy on the pragmatic intentions of Japan’s expansionist mentality towards China in modern times.

Compared with Marx’s press freedom view and people’s press theory in the Rhine period, the proletarian press theory formed by Marx in the New Rhine period is a more scientific journalistic thinking. During the period of the Rhine, young Marx defended the freedom of publication out of his political criticism of the kingdom of Prussia. Relying on KantFichte’s philosophy of selfconsciousness and Hegel’s rationalist state theory, Marx initially proposed the idea of “people’s press”. However, the utopian nature of the people’s press thinking on practical issues forced Marx to liquidate his theoretical basis of Hegelian national theory after the Rhine period. Marx gradually found proletariat as the advanced historical subject based on historical materialism, thus forming a mature journalistic thinking: proletarian press theory. The core point of this theory is that the proletarian newspapers and periodicals should serve the practical needs of the revolutionary struggle. The establishment of the New Rhine is the great practice of Mar’s scientific journalistic thinking.

From October 23, 1924, to December 6, 1941, Shao Feitang, a Ningbo native, published 190 English commentaries under the pen name “F.D.Z” in the North China Daily News’s “Notes to the Editor” column. His writings covered diverse topics such as current politics, social trends, Sinoforeign relations, extraterritoriality, concession governance, Chinese rights, prominent figures, and religious issues. Engaging Western readers in debates, he conveyed Chinese patriotism, cultural refinement, rationality, and dignity. As an allround scholar and a selfmade international communicator, Shao’s contributions influenced foreignlanguage media in Republican Shanghai and offer lessons for training modern China’s international communication talents.

Research about “Telling China Story Well”focused mainly on the “how”, but rarely on the “why”.This paper tries to give some clues to that question, and it suggests that “great power rising” means not only a variety of indexes about physical strenth, but also a corresponding “great power narrative”; the power competition in international relations/ international politics today, relates heavily to the forge of “narrative power”; the “politics of recognition”, which features the current stage of great power politics, is closely connected to the capabilities of telling national stories. In conclusion, China’s “Peaceful Development” needs “China Story”, China’ s struggle for the “Discourse Power” needs “China Story”, and China’s “Geat Rejuvenation” again needs “China Story”.

With the rise of the new thoughts of law reform, newspapers and periodicals have become an important part of the daily life of many traditional literati. Compared with the literati of the court and the intellectuals of the coastal ports, the gentry preferred to contact the press with both news content and political speculation, which made the press become the hub of the evolution of rural cultural power. In the process of the evolution of rural cultural power, the reading community spawned by the press played an important role, gradually transferring the cultural power from the famous country gentry to the community group with the significance of public discussion, and the country gentry thus played the role of translator of “connecting with the world and reaching new knowledge”.The diary of Zhang Gang, a squire from Ruian County, Zhejiang Province, shows this process of power evolution. Zhang Gang initially used newspapers as an information tool, then participated in the establishment of newspaper reading communities, and then evolved into a platform for discussion of rural culture and knowledge, presenting a picture of the evolution of cultural power brought about by the entry of newspapers into villages in the late Qing Dynasty.

Social media has become an important channel for seeking social support for sick individuals or potentially atrisk groups with health needs. Based on the “bingeeating” videos on social media, this paper conducts indepth interviews with young women who are troubled by binge eating, and concludes that the behavior of young women watching binge eating videos has a dual impact: on the one hand, young women have realized the dynamic adjustment of the identity of “I know”, “I exist”, and “I can”, and at the same time obtained strong social support such as the recognition of binge eating disease and the sharing of disease emotion, and developed a new social mode of supervision; On the other hand, young women believe that social media misuses the concept of “binge eating”, which deepens the stereotype of “other groups” against “my group”, leading to maladaptive behavioral imitation and selfdoubts. Unlike studies focusing solely on the representation of illness in social media content, this research highlights that while young women may derive social support from watching binge eating videos, they simultaneously experience heightened social anxiety. This anxiety often compels individuals to engage in reflexive actions, such as blocking content, as a means of resisting negative influences.

School bullying is a major concern for society, and the unique status of leftbehind children in the social and familial system makes bullying in this group even more deserving of attention. Through a questionnaire survey, 544 leftbehind children aged 818 whose parents were both migrated to other cities for work were used to investigate the association between gender, age, childhood adversity and school bullying victimization, and to examine the impact of childhood adversity on school bullying victimization and its five subtypes, as well as the protective role of mediated parentchild communication. The results indicated that leftbehind boys were more likely than girls to be bullied at school; that leftbehind children with more childhood adversity were more likely to be bullied at school; that childhood adversity positively associated with school bullying victimization, indirect bullying victimization, sexual bullying victimization and cyberbullying victimization; and that there were deviations in the moderating effects of parentchild communication on the effects of childhood adversity on school bullying victimization and its subtypes: Mediated parentchild communication with mothers moderated the effects of childhood adversity on school bullying victimization, indirect, cyber and sexual bullying victimization, while mediated parentchild communication with father moderated the effects of childhood adversity on cyberbullying victimization. Based on the existing findings, the study uses mediated parentchild communication as a crucial component in an attempt to suggest intervention strategies to mitigate school bullying among leftbehind children.

This paper interprets the development of “Newspaper Run by the Politician” within a specific historical context. Drawing upon the contemporary era’s circumstances and the practical experience of the Party’s journalism, it articulates the theoretical essence of the current ideology of “Newspaper Run by the Politician”. Additionally, the paper suggests the training of “politicianjournalists” as a practical pathway for enacting the ideology of politicianrun newspapers in the new era. The idea of “Newspaper Run by the Politician” has gone through the process from emphasizing the political nature of journalism to emphasizing the unity of political nature and regularity. In the new era, the idea of “Newspaper Run by the Politician” has been elevated from the concept of running newspapers to a kind of subjective consciousness reflecting the initiative of history, and has been abstracted from practical level to a kind of journalism theory with Chinese characteristics, which provides an important guidance for the training of journalists and the development of journalism nowadays.

Based on the perspective of mediatization, this paper analyzes the communicative figuration process of Bilibili’s Panknowledge short videos using Internet ethnography and text analysis. It summarizes the knowledge production strategy of creators, the knowledge reproduction mechanism of users, and the guidance and containment provided by the platform. It is found that the media is no longer just a conveyor belt for passing on knowledge, but it more directly participates in the entire process of knowledge production. In addition, the intricate interaction and communication process among users, creators, and platforms can also be seen as a dynamic articulation process. The first articulation is on the individual cognitive level, involving the integration of knowledge production and knowledge reproduction, while the second articulation is on the industry ecological level with the balance between knowledge personalization and knowledge popularization, thereby innovating the interpretation path of mediatization research.

基于“硬—软新闻”理论，本研究从新闻用户参与的视角分析主流媒体以软化的方式报道时政新闻的可行性。基于“@央视新闻”微博中三条“大国外交最前线”时政Vlog新闻，本研究利用主题模型、社会网络分析对用户评论和转发进行分析，并探究了用户互动的影响因素。研究发现用户对不同类型新闻事实的关注程度存在差异，且形式创新与用户体验受到更高重视。明星偶像粉丝与娱乐类博主在转发网络中发挥枢纽作用，与用户体验、主播有关的评论促进了用户参与。时政Vlog是主流媒体为了获得新闻用户的关注而进行的生产性新闻创新，也发挥了动态聚拢用户的作用，改善了用户体验并促进用户与媒体、用户之间情感与信任的传递，产生了关系性创新的效果。

Chinese podcasts have developed rapidly in recent years. Podcasts created and hosted by urban young women from a gender perspective form a unique landscape. Through walkthrough and podcast ethnography, this article explores how podcasts rebuild women’s voices and expressions, and finds that the technological affordances of podcast enable it to serve as a potential alternative media. Within podcasts, amateur women podcasters use everyday and emotionally resonant voices to articulate women’s experiences and reflections that are often marginalized in mainstream media, analyzing gender myths in popular culture and social events from a theoretical perspective. Furthermore, the friendship networks formed among women podcasters and audience create an intimate yet public chorus and echo of women’svoices. However, current participants in women podcasts are predominantly young, highly educated women, while women from workingclass and rural backgrounds—who occupy disadvantaged positions at the intersection of gender and class—rarely have the opportunity to express themselves through this medium.

Human papillomavirus (HPV) poses a serious global public health challenge with its high infectiousness and carcinogenicity. Drawing upon risk information processing model (RISP), this study incorporated cognitive perceptions (threat and efficacy) to extend RISP and examined the mechanisms underlying cognitive perceptions and informationseeking and avoidance behaviors by exploring the mediating effect of fear and hope emotions. The study conducted an online survey of 482 Chinese participants and analyzed the data using multigroup structural equation modeling. The results showed that perceived susceptibility, perceived severity, and response efficacy significantly aroused fear, leading to information avoidance behavior; selfefficacy triggered hope, thereby motivating individuals’ informationseeking behavior and impeding individuals’ information avoidance behavior. Moreover, individuals with different levels of determinism entered a different risk information seeking and avoidance process. Theoretical and practical implication were discussed as well.

As a typical solution of cultural international communication practice, cultural short videos have built up a cultural spectacle in the international communication field, but there are also problems. In this regard, creating a more empathetic, diverse and systematic content communication space from the emotional expression of culture has become a realistic choice to enhance the effectiveness of international communication of cultural short videos. Empathy has been increasingly emphasized as the core thread running through the practice of cultural short videos going overseas, and the empathic communication shift is now taking place. The study adopts a multimodal discourse analysis method to summarize the main emotional discourses of “overseas” cultural short videos, taking popular cultural short videos on the YouTube platform as a case study, and then analyzes the construction strategies of cultural short videos to enhance the emotional connection with the international audience accordingly.

The temporal and spatial order in the context of mobile Internet is a process of mediated construction. This type of configuration relies on the material connection between the medium of technical artifacts and humans. Unlike the traditional experiential logic of spatialtemporal mediatization, the spatialtemporal order constructed by various media (mobile terminals such as smartphones) and digital objects (interactive interfaces, algorithms, etc.) no longer manifests as their instrumental measurement of human spatialtemporal experience and individual consciousness subjectivity in perceiving spatialtemporal. In contrast, the communication practice in the context of mobile Internet is putting our perception, speech and practice of time and space into the coupling context of human and intelligent machines. The mediated spatiotemporal distribution constructed from this is distributed in the interactive process of our interaction with media and digital objects, rather than the structural and functional representation of mediated space and time.

The accelerated iteration of information technology has formed a new mode of hosted communication. The mode is centered on human and virtual digital human, and integrates multiple modal signals such as video, sound, and text. The boundary between professional and general hosted communication has gradually become blurred. The content homogenization and weakening of communication penetration are becoming more and more prominent. Therefore, this paper studies the methods to improve the effectiveness of hosted communication. Specifically, based on the theory of computational social science, this study firstly proposes the paradigm of computational hosted communication. The multimodal selfconsistent presentation of hosted communication is the key to realize the effective coordination of multimodal information. Multitemporal and multiscale accurate analysis and effective measurement of hosted communication effectiveness are important supports. Multimodal information fusion methods are studied to realize the differentiation and finegrained perception of communication content and effectiveness. This research provides quantitative theoretical methods, frameworks, and guiding principles for host communication in the era of digital intelligence.

The Xibaipo period was an era of great activity of both guns and pens.It is found 259 documents issued by the CPC Central Committee and the Xinhua News Agency to guide news and publicity work.This article is based on the “integrated study” method.Starting from the first principle that the revolution and construction work as a practical activity is the first, and the news propaganda as a cognitive activity is the second, this paper divides the news propaganda work during the Xibaipo period into four stages, according to the phases of strategic defense, strategic offensive, strategic decisive battle, and strategic pursuit in the Liberation War.This article delves into the historical traits of integrated news propaganda work, offering a theoretical lens through which to explore how news propaganda merges with practical activities and propels the course of history.

Medium studies have long emphasized the senses of hearing and made light of touching, while an intuitively biological understanding of touch is also prevalent. This paper argues that there is no such thing as purely unmediated perception, and that medium studies need to provide a richer empirical account of the history of touch and its cultural forms. Accordingly, this research uses touch sensors as archaeological objects and exploring the technological connotations of the sense of touch in the process of being sensed, and the position of the body in touch interactions, as well as the societal effects of such touch. The study concludes that capacitive touch sensors have outperformed resistive and optical technologies in the marketplace, emphasizing the primacy of the hand and finger “image”. Correspondingly, pen writing, mouse control, and finger gesture evolution have also laid an important material foundation for different degrees of penetration of the screen, and continue to emphasize the technical conditions of all kinds of “finger movements” occurring at the same time as the return of the “writing” posture, indicates the uncertainty of mediated touch today. The transformation of the fingerprint as a “device” of the touch interface further reflects the security concerns of the digital world.

As an important ethnic festival in Yunnan, China, the Dai Water Splashing Festival has gained increasing visibility on international social media platforms. However, research on the influence of ethnic festival videos in intercultural communication is still limited. This paper uses the SSLDA model to analyze YouTube comments on the Dai Water Splashing Festival, incorporating the media effects framework to build a theoretical model. The study highlights the festival videos’ positive role in accumulating and transmitting cultural capital, while also identifying potential cultural misinterpretations. Additionally, it finds that overseas viewers’ positive emotions and attitudes towards the festival significantly influence their behavioral intentions. These findings deepen the understanding of the festival’s intercultural impact and provide empirical support for enhancing the global dissemination of the Chinese culture.

Publicity is an important practice field of political communication of the Communist Party of China (CPC), and also an important support for building a journalism knowledge system with Chinese characteristics. During the period of the New Democratic Revolution, in order to achieve the “great unity of the people” and establish a broad political identity, the CPC initially constructed a “great publicity” pattern in innovative political publicity, and embedded it as new knowledge into the news system, promoting the reform of the CPC’s political party organization and news knowledge production mode. During the period of socialist revolution and construction, the state’s emphasis on social integration caused the publicity to deviate from the correct dissemination path. Since the reform and opening up, CPC’s comprehensive revision and new planning of publicity have made largescale publicity an intermediary for cooperation between the state and society. Since the new era of socialism with Chinese characteristics, political opportunities have emerged one after another along with communication issues. The Party Central Committee with Comrade Xi Jinping as the core has profoundly expounded the multidimensional connotation of the new era’s publicity, promoted the return of the CPC’s publicity work to the dissemination standard, and embarked on a political communication path with Chinese characteristics, making publicity a blood vessel for communication between CPC and their people.

During the Soviet period, the Communist Party of China regarded the party newspaper as a ‘collective organizer’, and promoted the transformation and operation of the party newspaper with three focuses of distribution, reading, and communication, so as to realize the infiltration of grassroots political power. During the operation of the party newspaper in the Soviet area, it presents the dual attributes of openness and concentration. The open operation network stimulates the communication attribute of the party newspaper, making the party newspaper play the intermediary role of connecting multiple readers and realizing communication and interaction. The centralized operation network enables the CPC to rely on the party newspaper to realize the work exchange, organization, and management of the staff of the party and government organs and the army in the wartime environment and infiltrate the political discourse and political power into the living field of the workers and peasants in the Soviet area, so that the ‘organization’ and ‘leadership’ roles of and ‘leadership’ role of the party newspaper can be realized.

Public opinion, with publicity as the bottom color, is the important feedback system in the social dissipative structure, which releases huge social energy in the process of reflecting public opinion.Presently,the public space on which the public opinion ecological environment relies has changed significantly. In this context, it is necessary to deeply study the value of public opinion, clear the “ought to be” of public opinion, and explore how to promote social public interests with public opinion.The research on the value of public opinion takes the specific value phenomenon in public opinion activities as the direct research object, and the value theory system of public opinion as the theoretical research object.Based on the perspective of value philosophy , the study analyzes the value connotation, essence, elements and types of public opinion from the angle of ontology,then explores the value evaluation of public opinion from the angle of epistemology,finally summarizes the value realization of public opinion from the angle of methodology.

The historical semantics of the coexistence of communication and transportation, and the dependence of the telegraph on railway transportation (communication) facilities, are the two main arguments supporting the current research on the “reintegration” of communication and transportation. However, through the “reanalysis” of the historical semantics of “communication” and the historical meaning of the media of “telegraph”, it can be found that the telegraph, newspapers, radio and other mass media have successively established the keywords in the semantic generation of “information” and “media”, which not only means the inevitability of the “division” of communication and transportation, but also indicates the generation of modern communication disciplines. The semantic “coexistence” of communication and transportation in the past could not provide sufficient “support” for the current “reintegration”, and the telegraph began the process of information dissemination influencing transportation in reverse. The reintegration of communication and transportation should adhere to the subjectivity of modern communication disciplines with information and media as the keywords, so as to make contributions to the perspective of communication disciplines in the interdisciplinary integration of modern disciplines.

Lin Zhongyi was a renowned patriotic democratic personage, yet his experience as a journalist is rarely mentioned. During the 1920s and 1930s, he presided over the editorial work of Beijing Morning Post, Morning Post Weekly Pictorial, Minyan Daily, Beiping Morning Post, Beichen Pictorial and so on. He believed that newspapers are the driving force of national development, must achieve economic independence, independence is the premise of newspapers to play the role of social guidance and supervision, society should provide newspapers with a certain space for free development. The importance and development of media criticism is another important contribution of Lin Zhongyi in the field of journalism. He had made indepth and critical criticism on the problems such as the flagging spirit of newspapers, the lack of international news and social news, and the lack of management talents and management consciousness. Lin Zhongyi’s strong feelings of patriotism, the spirit of originality for himself, the practice quality of constantly reflecting on the times, the effort to create equal space for editing and reading communication, and the organic combination of news value and social responsibility are the outstanding characteristics of Lin Zhongyi’s journalism practice. History should not forget Lin Zhongyi’s contribution to the modernization of Chinese journalism.

This study reviews Chinese journalism and communication history research in 2024, which emphasizes historical resource exploration, practical experience extraction, distinctive path identification, and emerging trends. Researches on ancient Chinese journalism focus on new materials and phenomena in political communication . Studies of the late Qing and Republican eras highlight the paradigm of news ontology, examining the internal operations of diverse media and their interactions with Chinese society and culture . Particular attention is paid to the news endeavors of the Communist Party of China during the New Democratic Revolution, with grassroots mobilization, information dissemination capabilities, and theoretical construction emerging as focal points .Researches on the People’s Republic of China innovate methodologically, synthesizing recent experiences while studies of foreign journalism concentrate on proletarian newspaper theory and practice.

Polls have always played an important role in Western political elections, but now they have gradually become a “political tool” from the “recognized truth” of the past, and polls are no longer equivalent to real public opinion. The topic frameworks and discourse strategies used by Western polling organizations in politics, economy, society and culture are not consistent. The operation tricks in different fields are relatively mature, forming a relatively fixed operation mode, catering to the political needs of Western governments, and becoming naked political “thugs”, and their attitudes and behaviors are becoming more and more obvious. Through analysis, the generation mechanism of Chinarelated topics by well-known Western international polling organizations is reflected in the fact that the US polling organizations are the main body, the sampling range is biased, and the US polling organizations cooperate with the US government at a specific time, adopts smallscale data sampling, and creates public opinion related to China. To this end, this paper proposes more targeted countermeasures.

Effective international communication of Chinese culture helps to shape a true, threedimensional,comprehensive and objective image of China, and helps overseas audiences better understand Chinese values.But cultural uniqueness leads to a considerable degree of difficulties and dilemmas in accepting and understanding other countries’cultures, which constitutes a pair of paradoxical relationships in China’s international communication. In recent years, supported by new media and technologies, online literature, short videos, micro dramas and video games have gradually been used by overseas audiences as daily media resources, and these media forms and contents have shown the qualities of scene virtualisation and narrative fictionalisation. On the whole, scene virtualisation and narrative fictionalisation can break free fromthe existing limitations of space, time and psychology under the combined force of multiple media technology empowerment and innovation, thus enhancing the mobility and imagery of the international communication of Chinese culture, reshaping the mode of cultural expression, breaking through the traditional linear concept of time, building a new cultural cognitive context, and promoting cultural cognitive resonance and empathy. Based on this experience, there is a new practical path for the international communication of Chinese culture.

The biggest problem in diplomacy during the late Qing Dynasty was the lack of communication between China and foreign countries. Therefore, insightful people began to think about saving the situation, and thus the concept of foreign publicity emerged. The study is the first time to trace the origin of the earliest historical source of the concept in modern China, and systematically explains the formation track, connotation and spacetime origin of the concept in the late Qing Dynasty. The concept in the late Qing Dynasty experienced a double process of spreading from the intellectual elite to the bottomup bureaucratic system and the ripples in the general society. Its essence was to defend and maintain the national rights and interests and image through the new media in the modern diplomatic dilemma. The concept was directly derived from the concept of “national rights” which was promoted by the foreign negotiation in the late Qing Dynasty. The feelings of the traditional scholars in serving the country, the prosperity of the modern newspaper industry, and the lessons of the mutual negotiation between Western countries were also important factors influencing the formation of the concept.

During the period of the Central Soviet Area, the CPC inherited and innovated the ways and means of speech propaganda and mobilization, taking it as an important puzzle of the propaganda and mobilization system. Taking the historical practice of speech propaganda mobilization in the Central Soviet Area as the research object, this article explores the historical logic and practical basis of the rise of speech propaganda mobilization in the Central Soviet Area, the main composition and cultivation of speech propaganda mobilization, core content and value orientation, mobilization methods, and communication strategies, in order to restore the historical landscape of the development of speech propaganda mobilization in the Central Soviet Area.

With the rapid development of social media, the role of opinion leaders in international communication has become increasingly prominent. Opinion leaders no longer limit to traditional interpersonal communication. Instead, they rely more on social media to establish deep parasocial relationships with global audiences through personal narratives, continuous interactions, and emotional resonance, thereby exerting public opinion influence. This study takes Li Ziqi as a case study and, using the computational grounded theory paradigm and the BERTopic model, analyzes user feedback in the comment section of her YouTube channel to explore the driving mechanism of opinion leaders in parasocial relationships. The findings indicate that the breadth and depth of parasocial relationships collectively determine the influence of opinion leaders. Moreover, their influence expands through three pathways—cognitive guidance, emotional resonance, and behavioral feedback—creating a selfreinforcing communication loop that further strengthens parasocial relationships. This study provides a new perspective for international communication in the era of social media and offers theoretical and practical insights for the global dissemination of excellent Chinese traditional culture and the enhancement of overseas recognition of China.

Under the wave of globalization and digitalization, Chinese popular culture, represented by web novels, online dramas, and online games, is an important vehicle for China’s cultural outreach. Grounded in the theoretical framework of digital communication system, this study examines the systemic forces that drive popular culture to go overseas from three dimensions: policy, market and infrastructure. Research shows that the policy system provides strategic guidance for the overseas expansion of popular culture by formulating macrolevel development plans and microlevel industrial support. The market system, leveraging the overseas demand and competitive landscape for popular culture, allocates the cultural export industry chain, propelling the global reach of Chinese culture. The infrastructure system, as the material foundation for cultural exports, enhances China’s international cultural communication through a combination of material, digital, and platform infrastructure construction. This research on the interactive structure of policy, market, and infrastructure in popular culture’s overseas expansion offers theoretical insights and practical references for the international dissemination of Chinese culture.

Under the historical context where crosscultural mobility was relatively constrained and the ecosystem of transnational digital platforms remained underdeveloped, the concept of bridging community has provided more concrete and nuanced practical spaces for international cultural communication. However, traditional conceptualization of bridging community, which mainly defines culture at national and ethnic levels while emphasizing shared identities within communities and stable boundaries between ingroups and outgroups, struggles to integrate effectively into the overarching structure of international cultural communication. Concurrently, increasingly frequent crosscultural flows and emerging global platforms in today’s international communication landscape transcend divides through individual interactions, expanding new dimensions for redefining bridging agents’ cultural identities and reimagining community configurations. Consequently, this paper argues for redefining bridging community through three lenses: the everydayness of cultural definitions, the heterogeneity of community ecology, and the fluidity of community border. Thus, bridging community should be conceptualized as individuals engaged in broader contexts of cultural symbol exchange and meaning reproduction during crosscultural encounters. This redefinition points to the novel construction of everydayization bridging situations at both cognitive and material dimensions, which aims to catalyze a transformative shift toward everydayization practices within international cultural communication.

This article examines five central organ newspapers of the Communist Party of China during the New Democratic Revolution through quantitative presentation and diachronic analysis. It is found that the formation of the content layout of the Yan’an Liberation Daily before its revision in 1942, which emphasized the international over the domestic is traceable. From the perspective of formation characteristics, the degree of attention to international content in the central organ newspapers of the Communist Party of China from 1921 to 1942 was generally a fluctuating and rising process. The proportion of international content in the total number of published articles increased from 12.34% in the Guide Weekly to 47.78% in the Liberation Daily before the revision. On the layout, it gradually advanced from the back page to the front page, and the space it occupied gradually expanded. The evolution of the layout pattern of emphasizing the international over the domestic was influenced by many factors， such as the propaganda points issued by the Propaganda Department of the Central Committee of the CPC, head of the editorial department, communication technology, the correspondent team, and the Soviet newspaper-running model.

To respond to the systemic challenges inherent in “systemic change”, we need to return to the analysis of institutional mechanisms. The history of the reform of New China’s news system is a history of marketization, and media convergence has, to a certain extent, opened the prelude to “remarketization”. Taking “systemic change” as the starting point, from the perspective of institutional economy, mainstream media should leverage institutional mechanisms to optimize resource development and create more scarce resources. While improving the property rights model to realize market incentives, we also need to pay attention to informal constraints, in order to foster cultural concepts and atmosphere that are compatible with systemic change. The allmedia communication system, as a mature concept of media integration and organizational transformation, should be more thoroughly implemented. Mainstream media at all levels should have the courage to change conventional work routines and move into the main battlefield. Institutional reform requires persistent exploration, and only by deepening the process can phased adjustment and staged optimization of institutional mechanisms be achieved.