With the rapid development of social media, the role of opinion leaders in international communication has become increasingly prominent. Opinion leaders no longer limit to traditional interpersonal communication. Instead, they rely more on social media to establish deep parasocial relationships with global audiences through personal narratives, continuous interactions, and emotional resonance, thereby exerting public opinion influence. This study takes Li Ziqi as a case study and, using the computational grounded theory paradigm and the BERTopic model, analyzes user feedback in the comment section of her YouTube channel to explore the driving mechanism of opinion leaders in parasocial relationships. The findings indicate that the breadth and depth of parasocial relationships collectively determine the influence of opinion leaders. Moreover, their influence expands through three pathways—cognitive guidance, emotional resonance, and behavioral feedback—creating a selfreinforcing communication loop that further strengthens parasocial relationships. This study provides a new perspective for international communication in the era of social media and offers theoretical and practical insights for the global dissemination of excellent Chinese traditional culture and the enhancement of overseas recognition of China.

With the evolution of the media, especially in recent years, the rise and development of VLOG have prompted the carrying form of the diary. Based on this, this study adopts the research method of digital nationality, and uses Bilibili as the investigation field, focusing on 75 mobile youth video diary creators in 5 cities across the country, and in depth analysis of the complexity between the content of video production and identity construction relation. Studies have found that “living alone” exposes the dual features presented by the digital interface as a means of identity construction: on the one hand, users use new tools to redesign their selfdisplay strategies; on the other hand To increase the platform’s control of identity reshaping and connection. Therefore, the status identity research in the digital media era requires both the subjectivity of the individual and the reshaping of the identity of the digital technology. In addition, under the dual dimension of individuals and platforms, think about the best balance between social connection and integration under the perspective of technology empowerment.

This study reviews Chinese journalism and communication history research in 2024, which emphasizes historical resource exploration, practical experience extraction, distinctive path identification, and emerging trends. Researches on ancient Chinese journalism focus on new materials and phenomena in political communication . Studies of the late Qing and Republican eras highlight the paradigm of news ontology, examining the internal operations of diverse media and their interactions with Chinese society and culture . Particular attention is paid to the news endeavors of the Communist Party of China during the New Democratic Revolution, with grassroots mobilization, information dissemination capabilities, and theoretical construction emerging as focal points .Researches on the People’s Republic of China innovate methodologically, synthesizing recent experiences while studies of foreign journalism concentrate on proletarian newspaper theory and practice.

As an important ethnic festival in Yunnan, China, the Dai Water Splashing Festival has gained increasing visibility on international social media platforms. However, research on the influence of ethnic festival videos in intercultural communication is still limited. This paper uses the SSLDA model to analyze YouTube comments on the Dai Water Splashing Festival, incorporating the media effects framework to build a theoretical model. The study highlights the festival videos’ positive role in accumulating and transmitting cultural capital, while also identifying potential cultural misinterpretations. Additionally, it finds that overseas viewers’ positive emotions and attitudes towards the festival significantly influence their behavioral intentions. These findings deepen the understanding of the festival’s intercultural impact and provide empirical support for enhancing the global dissemination of the Chinese culture.

The study of journalists remains a vital area within media scholarship, offering a unique lens through which to examine the interplay between journalism and broader societal forces. This research focuses on Chinese journalists who entered the profession between 1978 and 2018, drawing on 68 semistructured interviews and a range of secondary materials. The study shows that as modernization progresses and market reforms intensify, journalists experience ongoing tensions between ‘profession’ and ‘mission’. Unlike commercialized, individualistic professional concepts, Chinese journalists maintain a professional perspective centered around the nation and organizations, while upholding a distinctive ethos of “literati spirit” within their professional niche. While the aura of journalism as a ‘vocation’ has somewhat diminished in the digital era, the profession remains characterized by a dynamic interplay of historical continuity, temporal context, and a deep orientation toward serving the country. This research not only offers new insights into understanding the development and transformation of the journalism profession, but also provides theoretical and practical references for analyzing their role and responsibilities in contemporary society.

The core of computational advertising is algorithm communication, and the governance of privacy issues in computational advertising cannot be separated from the fundamental exploration of algorithm communication theory. This paper critically examines algorithm communication in the computational advertising from the perspectives of advertising reflection in accelerated social theory, consumption rediscussion of the information cocoon phenomenon, and the demystification of datadriven thinking. This paper also focuses on the inherent relationship between algorithm communication and embodied communication in computational advertising, revealing the paradox between the two: the more advanced the algorithm communication in computational advertising, the more profound the embodied consumption experience, and the more severe the algorithm alienation. Through theoretical speculation from the Frankfurt School, the Media Environment School, and the Empiricism School, the paper points out that the governance path of computational advertising privacy should strengthen the supervision of the monopoly of algorithm platforms, endow personal information with property rights to protect user rights, and balance the interests of multiple stakeholders through threelevel control before, during, and after the event.

This study focuses on videos published by cancer patients on the Douyin platform, employing content analysis, semistructured interviews, and photo elicitation methods to explore the relationship between the platform’s affordances and the authenticity constructed within this digital space. The findings reveal that the authenticity of cancer vloggers is coconstructed through their interactions with both the audience and the platform’s technological affordances. The study proposes a framework for understanding communicative authenticity on Douyin, consisting of five dimensions: originality, spontaneity, transparency, consistency, and noncommerciality. The imagined identities of vloggers and audiences emerge as key factors shaping public perceptions of authenticity. When the “Imagined audiences” aligns with the “imagined patients,” the vloggers’ identities and video content appear more authentic. This paper provides a new perspective on authenticity in mediated health communication and offers empirical insights for platform management and health promotion.

From 1955 to 1958, the School of Journalism and Communication at Renmin University of China launched a series of pioneering internationalization efforts in response to the national call to learn from the Soviet Union. In 1955, the department was established and invited Soviet experts to deliver courses, assisting in curriculum and textbook development. In 1956, the department founded the International journalism class, aiming to cultivate talents for international communication through foreign languagefocused training. In the same year, it launched the newspaper Journalism and Publishing which served teaching internships and focused on international journalism theories and practices. By 1957,the department had established academic exchanges with institutions in the socialist bloc, including Moscow State University and Charles University in Prague, laying the groundwork for sustained international engagement. The series of explorations has initially laid an international foundation in teaching, talent cultivation and academic platform construction, providing tradition and reference for the subsequent construction of the discipline of international communication.

In the era of new media, the concept of a Community with Shared Future for Mankind has rich connotations. It not only provides theoretical guidance for the international dissemination of Chinese culture but also facilitates the understanding and recognition of Chinese values across different cultures through cultural communication. This, in turn, helps shape the Chinese national image and strengthen the sense of a shared Chinese national identity. With the development of international communication technologies, new media have promoted crosscultural communication and enhanced the effectiveness of spreading the concept of a Community with Shared Future for Mankind. Accordingly, the study uses the online short drama Escape from the British Museum and the short video I turned the Woodshed into a ForestThemed Closet as examples to examine the multidimensional dissemination strategies of cultural symbols in media fields. It incorporates the fluidity and interactivity of cultural symbols into the agenda of Chinese cultural dissemination. The paper suggests that empathetic communication and embodied participation can expand the dissemination paths of Chinese culture, and that empathic communication can deepen the understanding of Chinese cultural symbols, thereby promoting cultural communication and exchange. Finally, the concept of a Community with Shared Future for Mankind can be advanced through the field of cultural communication.

Trust is key to understanding social relationships and is a vital link between users and the news industry. In the complex digital media environment, digital news development faces two major challenges: declining trust in news and decreasing user engagement. This paper considers news trust a “specialized trust” that involves three aspects: institutional trust, interpersonal trust, and informational trust. The affordances of digital technology have changed the sources and formation of news trust, but the crisis has been exacerbated by fake news, information overload, and platform manipulation. User engagement practices reshape the trust relationship between users and the news industry, presenting a dynamic process of “relationship breakthrough” “relationship maintenance” and “relationship building”. This process ultimately creates a trust ecosystem that transcends a simple binary relationship. This paper argues that the trust relationship based on user news engagement is not only related to the past interactions between users and the news industry but also to their future expectations of each other. News expectations are the anticipated behaviors that users and the news industry have for each other in news practices, and the fulfillment or violation of these expectations will affect their trust relationship. In summary, user news engagement is one of the key paths to rebuilding news trust. It requires the joint efforts of users and the news industry to establish an inclusive trust relationship that transcends traditional professional boundaries, and to collectively shape a healthy and orderly news trust ecosystem.

Effective international communication of Chinese culture helps to shape a true, threedimensional,comprehensive and objective image of China, and helps overseas audiences better understand Chinese values.But cultural uniqueness leads to a considerable degree of difficulties and dilemmas in accepting and understanding other countries’cultures, which constitutes a pair of paradoxical relationships in China’s international communication. In recent years, supported by new media and technologies, online literature, short videos, micro dramas and video games have gradually been used by overseas audiences as daily media resources, and these media forms and contents have shown the qualities of scene virtualisation and narrative fictionalisation. On the whole, scene virtualisation and narrative fictionalisation can break free fromthe existing limitations of space, time and psychology under the combined force of multiple media technology empowerment and innovation, thus enhancing the mobility and imagery of the international communication of Chinese culture, reshaping the mode of cultural expression, breaking through the traditional linear concept of time, building a new cultural cognitive context, and promoting cultural cognitive resonance and empathy. Based on this experience, there is a new practical path for the international communication of Chinese culture.

Under the wave of globalization and digitalization, Chinese popular culture, represented by web novels, online dramas, and online games, is an important vehicle for China’s cultural outreach. Grounded in the theoretical framework of digital communication system, this study examines the systemic forces that drive popular culture to go overseas from three dimensions: policy, market and infrastructure. Research shows that the policy system provides strategic guidance for the overseas expansion of popular culture by formulating macrolevel development plans and microlevel industrial support. The market system, leveraging the overseas demand and competitive landscape for popular culture, allocates the cultural export industry chain, propelling the global reach of Chinese culture. The infrastructure system, as the material foundation for cultural exports, enhances China’s international cultural communication through a combination of material, digital, and platform infrastructure construction. This research on the interactive structure of policy, market, and infrastructure in popular culture’s overseas expansion offers theoretical insights and practical references for the international dissemination of Chinese culture.

In February 1947, an advertisement promoting Das Kapital appeared prominently on the front page of The Central Daily, described as a “bombshell” dropped on the Kuomintang region. The success of this incident mainly lies in the initiative and careful planning of underground CPC members and revolutionary publishing workers; The Central Daily’s corporate reform and eagerness to seek advertising resources to cope with sudden increases in costs have reduced the resistance to sensitive advertisements. In addition, the mixed personnel changes within The Central Daily and the personal friendship between the revolutionary publishing workers and the newspaper staff also provided a rare opportunity. The “Das Kapital” advertising incident was a result of the CPC’s ingenious utilization of an adversary newspaper for revolutionary propaganda. It stands as a vivid historical practice of Marx’s revolutionary propaganda experience within the CPC’s propaganda work, and represents one of the Party’s consistent methods and distinctive features of revolutionary propaganda.

As an important tool for the Chinese Communist Party to embed in rural areas and organize women, the Newspaper of Red china has launched grassroots communication practices.The development of grassroots correspondents has enhanced the accessibility of newspapers, sparking a wave of women’s activism on paper. These calls on paper ultimately reach rural women through a network of horizontal and vertical communication: Horizontally, Red China infiltrates women’s daily literacy and newspaper reading and listening cultural activities through literacy classes, clubs, women’s night schools and other mass cultural groups; Vertically, Red China guides women’s organizations at all levels to quickly implement the latest party resolutions and carry out refined digital management. The influence of the Party radiates from the top down to individual women in every corner through specific actions. The grassroots transformation of newspapers has opened up a practical path different from Western print capitalism.

In the early days of the founding of the People’s Republic of China, as a visual medium, comic strips (lianhuahui) were an important channel for shaping national identity. Based on the theory of political culture, this study reveals that through ideological transformation and narrative reconstruction, comic strips became a visually disciplinary tool led by the state. On the basis of media operation and management, transformation of work content, and control of theme orientation, the state relied on three narrative strategies—stimulating patriotic feelings through revolutionary struggles, strengthening the legitimacy of the political power through legal propaganda, and reconstructing collective memory through traditional allusions—to appropriate comic strips as a political propaganda medium, constructing an ideological connection between the “state and the people”. The abstract state was transformed into a concrete entity in the translation of political symbols and the reconstruction of cultural memory, and the construction of a visual community was completed through symbolic consumption and emotional projection. The comic strips in the early days of the founding of the People’s Republic of China were not only a form of popular culture, but also an ideological machine for national governance, concept production, and identity shaping, providing a new perspective for understanding the interactive mechanism between political propaganda and cultural hegemony.

As the first generation of journalism educator in New China, An Gang was the “trager” who played a crucial role in establishing the first higher journalism education institution founded by the CPC and marking the inception of China’s newmodel formal journalism education. Drawing upon firsthand historical materials, this paper delves into An Gang’s journalism education thought, revealing that it was shaped by his practical experience in founding the Journalism Department of Renmin University of China under the CPC Central Committee’s mandate, with the Soviet model and his personal experiences serving as points of reference. Guided by MarxismLeninism and Mao Zedong Thought, he not only took the lead in studying both the “upper and lower ends,” compiling the first set of journalism textbooks in New China, and guiding faculty and students in ideological transformation to “establish MarxistLeninist views of journalism.” With an emphasis on foundational knowledge and practical experience as its training approach, An Gang advocated for “mastering theoretical knowledge thoroughly” and “emphasizing journalism while engaging with society,” thereby nurturing journalism students to become versatile professionals or “jacksofalltrades” in journalism work. The value implication can be summarized as pioneering China’s newmodel formal journalism education, which not only opened a new chapter for the CPC’s newmodel formal journalism education, blazed a new trail for journalism education in the new period, but also provided practical insights for journalism education in the new era to inherit fine traditions and perpetuate the red lineage.

To respond to the systemic challenges inherent in “systemic change”, we need to return to the analysis of institutional mechanisms. The history of the reform of New China’s news system is a history of marketization, and media convergence has, to a certain extent, opened the prelude to “remarketization”. Taking “systemic change” as the starting point, from the perspective of institutional economy, mainstream media should leverage institutional mechanisms to optimize resource development and create more scarce resources. While improving the property rights model to realize market incentives, we also need to pay attention to informal constraints, in order to foster cultural concepts and atmosphere that are compatible with systemic change. The allmedia communication system, as a mature concept of media integration and organizational transformation, should be more thoroughly implemented. Mainstream media at all levels should have the courage to change conventional work routines and move into the main battlefield. Institutional reform requires persistent exploration, and only by deepening the process can phased adjustment and staged optimization of institutional mechanisms be achieved.

During the period of the Central Soviet Area, the CPC inherited and innovated the ways and means of speech propaganda and mobilization, taking it as an important puzzle of the propaganda and mobilization system. Taking the historical practice of speech propaganda mobilization in the Central Soviet Area as the research object, this article explores the historical logic and practical basis of the rise of speech propaganda mobilization in the Central Soviet Area, the main composition and cultivation of speech propaganda mobilization, core content and value orientation, mobilization methods, and communication strategies, in order to restore the historical landscape of the development of speech propaganda mobilization in the Central Soviet Area.

This article examines five central organ newspapers of the Communist Party of China during the New Democratic Revolution through quantitative presentation and diachronic analysis. It is found that the formation of the content layout of the Yan’an Liberation Daily before its revision in 1942, which emphasized the international over the domestic is traceable. From the perspective of formation characteristics, the degree of attention to international content in the central organ newspapers of the Communist Party of China from 1921 to 1942 was generally a fluctuating and rising process. The proportion of international content in the total number of published articles increased from 12.34% in the Guide Weekly to 47.78% in the Liberation Daily before the revision. On the layout, it gradually advanced from the back page to the front page, and the space it occupied gradually expanded. The evolution of the layout pattern of emphasizing the international over the domestic was influenced by many factors， such as the propaganda points issued by the Propaganda Department of the Central Committee of the CPC, head of the editorial department, communication technology, the correspondent team, and the Soviet newspaper-running model.

In the early days after its establishment, the Department of Journalism at Renmin University of China conducted various explorations and practices focusing on the construction of Marxist journalism studies. The department initiated the research by compiling textbooks, consolidated the foundation of Marxist journalism studies in response to the argument that “journalism is not an academic discipline”, and deepened the understanding of core propositions of Marxist journalism studies through academic debates. These explorations and practices launched the localized journey of Marxist journalism research, established the correct direction for disciplinary development, and laid an important foundation for the construction and subsequent development of the Marxist journalism system in China.

The biggest problem in diplomacy during the late Qing Dynasty was the lack of communication between China and foreign countries. Therefore, insightful people began to think about saving the situation, and thus the concept of foreign publicity emerged. The study is the first time to trace the origin of the earliest historical source of the concept in modern China, and systematically explains the formation track, connotation and spacetime origin of the concept in the late Qing Dynasty. The concept in the late Qing Dynasty experienced a double process of spreading from the intellectual elite to the bottomup bureaucratic system and the ripples in the general society. Its essence was to defend and maintain the national rights and interests and image through the new media in the modern diplomatic dilemma. The concept was directly derived from the concept of “national rights” which was promoted by the foreign negotiation in the late Qing Dynasty. The feelings of the traditional scholars in serving the country, the prosperity of the modern newspaper industry, and the lessons of the mutual negotiation between Western countries were also important factors influencing the formation of the concept.

In the intelligent communication environment where news organizations and digital platforms operate jointly, generative artificial intelligence has significantly improved content production and interaction efficiency, yet it has also given rise to the hidden and accumulating risk of “AI sycophancy.” Based on a yearlong investigation of mainstream media organizations, internet companies, content governance platforms, and news practitioners, this study employs multiple case studies and grounded theory, and constructs a fourstage analytical model—“driversmanifestationsrisksgovernance”—within the framework of risk society theory. The findings indicate that the drivers of AI sycophancy stem from the combined effects of model training biases, user interaction cues, and platform governance logics; its manifestations exhibit stable structures across content softening, stance following, and value alignment; its risks accumulate and spill over across the three dimensions of news practice, platform information, and governance systems. Correspondingly, governance pathways have gradually formed a systematized framework comprising technical governance, platform governance, and organizational governance. The analysis provides a new theoretical lens and practical reference for understanding and regulating institutionalized soft risks in the context of generative artificial intelligence.

As a foundational journalistic genre, “Xiaoxi” was initially conflated with the historiographic discourse “Jishi” in its early development. In journalism textbooks by authors such as Kumpei Matsumoto and Edwin Llewellyn Shuman, the historicallyinfused concept of “Jishi” was introduced by translators into the local journalism discourse. However, through reflection by modern scholars, the stylistic concept of “Xiaoxi” gradually became established after 1920, initiating the localization of journalism and propelling the disciplinary separation of journalism from historiography.The conceptualization of “Xiaoxi” stemmed from technological innovations in media during the 1920s, as well as influences from the spread of Western journalistic concepts, professionalization, and educational development. By the 1950s, articles such as “How to Write News Xiaoxi” by Xiao Yin and “On News in Newspapers” published in the People’s Daily, signified that the discourse construction of “Xiaoxi” by the Chinese Communistshad entered a conscious stage, further emphasizing the principle of Party Spirit.This process of conceptual formation both reflects the path of journalism’s localization and reveals the inherent logic behind the construction of China’s modern journalistic discourse system.

Polls have always played an important role in Western political elections, but now they have gradually become a “political tool” from the “recognized truth” of the past, and polls are no longer equivalent to real public opinion. The topic frameworks and discourse strategies used by Western polling organizations in politics, economy, society and culture are not consistent. The operation tricks in different fields are relatively mature, forming a relatively fixed operation mode, catering to the political needs of Western governments, and becoming naked political “thugs”, and their attitudes and behaviors are becoming more and more obvious. Through analysis, the generation mechanism of Chinarelated topics by well-known Western international polling organizations is reflected in the fact that the US polling organizations are the main body, the sampling range is biased, and the US polling organizations cooperate with the US government at a specific time, adopts smallscale data sampling, and creates public opinion related to China. To this end, this paper proposes more targeted countermeasures.

Under the historical context where crosscultural mobility was relatively constrained and the ecosystem of transnational digital platforms remained underdeveloped, the concept of bridging community has provided more concrete and nuanced practical spaces for international cultural communication. However, traditional conceptualization of bridging community, which mainly defines culture at national and ethnic levels while emphasizing shared identities within communities and stable boundaries between ingroups and outgroups, struggles to integrate effectively into the overarching structure of international cultural communication. Concurrently, increasingly frequent crosscultural flows and emerging global platforms in today’s international communication landscape transcend divides through individual interactions, expanding new dimensions for redefining bridging agents’ cultural identities and reimagining community configurations. Consequently, this paper argues for redefining bridging community through three lenses: the everydayness of cultural definitions, the heterogeneity of community ecology, and the fluidity of community border. Thus, bridging community should be conceptualized as individuals engaged in broader contexts of cultural symbol exchange and meaning reproduction during crosscultural encounters. This redefinition points to the novel construction of everydayization bridging situations at both cognitive and material dimensions, which aims to catalyze a transformative shift toward everydayization practices within international cultural communication.

The Mongolia and Tibet Monthly documented the central government’s efforts in promoting education, transportation, postal services, and telecommunications in Tibetan regions, as well as the interactions and integration between the Han nationality and Tibetan. It serves as a historical source for the study of border minority nationality regions during this period. On the one hand, leveraging its regional presence, the journal promptly communicated central government decrees and interpreted ethnic policies to Tibetan communities, laying a political foundation for consolidating and developing ethnic unity. On the other hand, it emphasized cultural exchange and communication between Han and Tibetan peoples, establishing a media basis for interethnic engagement and integration. Furthermore, as a medium of interaction, the journal traced historical memories and fostered ethnic identity, effectively utilizing historical heritage as a psychological guide in strengthening national solidarity. During the special period of the War of Resistance against Japan, it also played a spiritually guiding role in advocating ethnic unity and mobilizing the entire nation for the war effort.

Fei Xiaotong has many interactions with intercultural communication in terms of disciplinary origins and life experiences. The article combines the theory of three circles to summarize the content of Fei Xiaotong’s intercultural communication thoughts. In the study of the core circle, he applies intercultural comparison between China and the West. The idea of the pattern of diversity in unity of the Chinese nation has been put forward from the study of ethnic minorities as the middle circle and extended to the understanding of the world multiculture. From China to the overseas world as the outer circle, he puts forward the mental order and intercultural consensus system. Cultural consciousness and the concern for human being are the conceptual impetus that supports him to cross between different cultural circles. Fei Xiaotong’s intercultural communication thoughts are not lacking in inspiration for the research and practice of Chinese intercultural communication. The problems of intercultural communication that he thought about to a certain extent represent the collective cultural concerns of Chinese intellectuals under the civilizational changes in modern times, which may be used as an entry point to open up the possibility of exploring the history of the local intercultural communication thoughts.

The perception of remuneration from social media use is closely related to people’s online behavior and also affects the shaping of digital labor forms. This study conducts an empirical analysis of young internet users’ perception of remuneration from social media use and its influencing factors. The study found that algorithmic recommendation perception is a key factor affecting remuneration views among young users. It enhances the perception of monetized social media use while suppressing the perception of nonmonetized social media use and mediates the positive effect of media dependence on the perception of monetized social media use. Similarly, traffic monetization perception demonstrates a strong positive correlation with the recognition of monetized social media use. Moreover, while satisfaction with internet use positively predicts the perception of nonmonetized social media use, media dependence and civic awareness significantly promote the perception of monetized social media use. Gratifications with internet use and civic awareness also exhibit a mutually reinforcing effect on the perception of monetized social media use.

The photographic images from America’s “Westward Expansion” profoundly influenced the public’s perception and imagination of the West, growing in tandem as a “new medium” with a “new place”. In fact, the emergence of photographic imagery did not immediately transform the viewing habits of Americans or their imagination of the West. Historical examination reveals that only when “reproducibility” was unleashed, photographic equipment gradually matured, text began to integrate with photographic images, and photographers deliberately mimicked elements from painting, did photography start to dominate the visual market, bringing the “distant West” closer to the public’s imagination. Different forms of imagery complemented and combined to form a media community that stimulated imagination. The fusion of text and imagery created a narrative community, while the US government, through its funding of Western photography, constructed the mainstream discourse of “Westward Expansion”. The process by which Americans imagined the "New West" through photographic images was not entirely seamless. The interactions among various media forms also provide insights for reflecting on intelligent imagery today.

Establishing a scientifically sound and effective evaluation framework constitutes a critical task for countylevel integrated media centers as they advance systemic transformation. Drawing upon the “LegitimacyEffectiveness” theoretical framework, this study designs an evaluation indicator system to assess the role of countylevel integrated media centers in grassroots social governance. The proposed system comprises five firsttier indicators and twentyfive secondtier indicators. The Delphi method is employed to validate and refine these specific indicators, aiming to provide a rigorous assessment of the performance of countylevel integrated media centers in grassroots governance. According to this framework, achieving a dynamic equilibrium between legitimacy and effectiveness is essential to maximizing participatory performance and fulfilling the institutional mandate of countylevel integrated media centers as key actors in grassroots social governance.

Through measures such as updating from the Republican era dating system to the Common Era dating system, embedding public temporal coordinates, and implementing “temporal addition” for the Party’s founding date, the People’s Daily achieves the ideologization of specific temporal moments and constructs a temporal genealogy for Party history narrative. However, the Narrative of Time of CCP history also constrains the selection, positioning, and allocation within the internal genealogy of the political temporal system. The Party history narrative using life as a metaphor also evokes reflections on the “historical cyclical law” of rise and fall in governance. Throughout the annual July 1st Anniversary celebrations, Party and state leaders have consistently maintained high vigilance against corruption, reflecting both a sense of crisis awareness in times of peace and an alertness to the historical cyclical law of governance rise and decline. It is precisely this unwavering sense of crisis and alertness that has enabled the Chinese Communist Party to find the answer of “developing people’s democracy and accepting people’s supervision“ and “comprehensive strict Party governance and advancing selfrevolution,” ensuring that the cause of the Chinese Communist Party can be transmitted through generations and maintain perpetual vitality within the continuous temporal genealogy.

The Wall Newspaper, through its extensive penetration into grassroots social spaces and deep involvement in the everyday lives of the masses, established a media foundation for emotional mobilization. Its content production adhered to the principles of “improving writing style” and “public participation in publication”, employing plain, relatable language to strengthen emotional identification and a sense of engagement among the people. The masses were not merely passive recipients of information; rather, by participating in the creation process, they realized selfidentification and emotional coconstruction. At the same time, the Party and the government, through institutional organization and standardized content management, effectively directed the emotions stimulated by the Wall Newspaper toward the objectives of the war of Resistance Against Japanese Aggression, thereby transforming emotional mobilization into political mobilization. As a grassroots propaganda medium during a specific historical period, the Wall Newspaper successfully integrated emotional mobilization with social integration, offering valuable insights for contemporary practices in news and publicity work.

With the popularity of key technologies such as largescale data mining, intelligent algorithms, and generative artificial intelligence, the concept of automated news has gradually moved from imagination to practice. In terms of production rules, identity recognition, and news roles, automated news production has gradually shifted to the concept of humanmachine collaboration, which has led to the expansion and renewal of journalistic expertise in the era of artificial intelligence in terms of connotation and extension. On the practical level, journalistic expertise in the era of artificial intelligence encourages news practitioners to clarify their own complex identities, attach importance to creative production concepts, explore creative production skills, and clarify the overall transformation direction of news culture. Digital journalism theory should also follow this logic to deeply explore the artificial intelligence news culture that is peoplecentered and centered on humanmachine collaboration.

This study examines all People’s Daily items that explicitly mention “online literature” published between 1999 and 2024. Combining frame analysis with critical discourse analysis, it traces 757 valid news pieces across twentyfive years to map the paper’s shifting discursive registers and to offer a vantage point on the industrialization of Chinese online literature. Three steps are taken. First, the volume and evaluative tone of coverage are tracked over time. Second, six recurrent interpretive frames—“cultural mission,” “technologydriven change,” “risk warning,” “policy discipline,” “social interaction,” and “economic empowerment”—are identified and their diachronic competition is analyzed. Finally, the interplay between news texts and broader sociocultural practices is discussed in four distinct historical periods, revealing the evolving logic through which China’s flagship newspaper has constructed the meaning of online literature and the contemporary implications of that construction.

During the more than two decades from the late 1970s to the early 21st century (December 1978-2002),knowledge production and knowledge system construction of Chinese journalism have traversed a path of historic transformative significance, occupying a pivotal, connecting role in the history of contemporary Chinese journalism development. The launch of reform and opening up has brought Chinese modernized journalism back on track and also enabled contemporary Chinese academic knowledge production and knowledge system construction activities to return to the right path, ushering in a springtime of the era. During these twentythree or four years, Chinese journalism, based on China’s reality, has reestablished the scientific spirit of seeking truth from facts. It has not only restored the original appearance of Marxist journalistic thought but also achieved research results with long-term influence. It has also achieved fruitful research results in various branches of historical journalism, theoretical journalism, applied journalism, and interdisciplinary journalism. From the perspective of knowledge production, and in the sense of traditional journalism, it has established the basic framework of China’s independent journalistic knowledge system, laying a solid foundation for Chinese journalism research and the construction of an independent knowledge system in the digital and intelligent era of the 21st century.

Lu Xun, as a symbol of political capital derived from cultural capital, was an object of contention between the Kuomintang of China (KMT) and the Communist Party of China (CPC). Constructing Lu Xun’s image as a ritual, the KMT and CPC utilized their respective central party newspapers, namely the Central Daily News and the Yan’an’s Jiefang Daily, to commemorate him. This emphasized a communicative landscape where the discourse of the two parties converged and conflicted through the construction of Lu Xun’s image. The reverence and praise for Lu Xun’s literary achievements and antiimperialist and antifeudal thoughts demonstrated the homogeneity of the communication of the KMT and CPC’s political discourse. However, when Lu Xun’s critical discourse conflicted with the political discourse of the parties, the logic of discourse employed by the CPC, characterized by praise, elevation, and rewriting, was proved to be clashing with the KMT’s pattern of concealing, belittling, and suppressing discourse, which revealed the conflicting nature of political discourse communication. Ultimately, the CPC achieved a functional substitution of Lu Xun’s spirit to guide intellectuals obtaining cultural recognition and political allegiance. While, the KMT’s cold treatment and rebuttal in the newspaper led to cultural alienation among intellectuals. The difference of news discourses resulted in different communication effect. Its communicative nature is rooted in the struggle for discourse power based on the will of political parties and political reality, aiming at strengthening their legitimacy, authority and ideological dominance.

Existing studies often regard The Nationwide Audience as a test case for “encoding/decoding” model, thereby creating discrepancies with Hall’s own accounts. To clarify this puzzle, the study revisits the work within the context of its creation. The research finds that The Nationwide Audience not only benefited from “encoding/decoding” model, but also emerged through critical dialogue with the sociology of education and Screen theory. From the perspective of academic history,Nationwide propelled audience studies into a new realm while leaving important questions unanswered. Since the new millennium, later scholars such as Moores and Couldry have continued to explore the academic direction pioneered by The Nationwide Audience, attempting to incorporate the embodied and practical aspects of audience activities—overlooked by Morley—into the framework, thereby uncovering the academic value of audiences as pivotal points for reflecting on cultural hegemony.

Digitalintelligence technology has reshaped the logic and practice of media memory construction, while the memory authority traditionally monopolized by newsrooms faces multifaceted challenges from platform decentralization, technological deconstruction, and the multiactor contention. From an organizational sociology perspective, this paper introduces the ActorSystem Dynamics (ASD) theory to construct a threedimensional analytical framework for media memory in the digitalintelligence age. The dimension of social structure reveals how platform rule systems shape professional ideals and pose ethical risks to media memory. The dimension of material environment analyzes the transcendent memory experiences and concerns about loss of control. The dimension of actors explains the complex network of collaboration and confrontation among multiple actors. Based on this framework, the study proposes three optimization pathways: building a valuesharing memory interpretation community to balance platform logic and memory value; reshaping humanmachine collaboration to achieve dynamic interplay between technological empowerment and humanistic orientation, and building interconnected performance space to stimulate the vitality of connective memory ecology and foster the cohesion of collective identity.

Contemporary writing practices have undergone significant changes in both tools and bodily posture. While people now primarily type rather than handwrite, the term “write” remains widely used in everyday expressions and has not been replaced by “type”. This paper examines this linguistic incongruity through the lens of linguistic philosophy and media ecology. By tracing the etymology of “write”, it argues that the word does not denote a specific technical operation but rather signifies a transformation in the ontological status of words—namely, their displacement from the realm of thought to the realm of media. This semantic flexibility allows “write” to persist in common usage despite shifts in writing technologies. Interpreted as a slip of the tongue, this phenomenon also reveals the writer’s unconscious desire for temporal harmony between writing and the body.

The current research on journalism history lacks effective methods for theoretical construction of historical phenomena. Among them, although the comparative method is widely used, it lacks systematic exploration. From the perspective of epistemology, comparative studies break through the limitations of rational historiography and historicism, transcend absolutism and relativism, and conform to the materialist conception of history. They are the methodological key to innovating the research on the history of journalism. In recent years, comparative historical analysis methods have gradually matured, encompassing specific approaches such as variable orientation (like statistical comparison and Boolean algebra comparison) and case orientation (like Millian comparison and narrative comparison). These methods have a preliminary foundation and broad prospects in the research of domestic journalism history. Overall, comparative historical analysis holds unique value in the basic process, constituent elements and goal exploration of journalism history research, and it is a metamethod for constructing an autonomous knowledge system in journalism.