The COVID19 pandemic has changed people’s lifestyles. Those who are isolated from each other have gradually become accustomed to communicating online, furthering the mediatization of society. The Tokyo 2020 Summer Olympics, held without spectators after a year’s postponement, presents a highly mediated, symbolic, and globalized opening ceremony as a typical globalmediated ritual. This study finds that through the combination of local and global cultural symbols, the Tokyo Olympics presented four types of encoding: global narrative and common interpretation, local narrative and confrontational interpretation, connective narrative and negotiation interpretation, and inherited narrative and dominant interpretation. The study also finds that the use of these cultural codes deepened the audience’s impression of Tokyo as the host city of the two Olympics, and demonstrated the selfconfidence and unique cultural styles of Japan as a grand cultural nation. It also delivered the Olympic spirit of humanity, equality and diversity, evoking thoughts on the meaning of life in the postepidemic era. Three lessons for crosscultural communication can be drawn from this study: emphasize selfcultural cognition and pinpoint common interpretations; strengthen the rhetoric of national responsibility and tell global stories in local language; and make use of nonlinguistic symbols to reduce cultural discounts.

The media convergence in China has evolved from the initial “addition” and “integration” to the current “deep integration”, the allmedia communication system has been continuously improving.This is the inevitable way for the systematic reform of mainstream media. The systematic reform of mainstream media cannot be achieved without the guidance of political logic, the drive of technological development and the impetus of realistic needs. However, challenges remain in the process of advancing systematic reform of mainstream media, including insufficient institutional and mechanism innovation, serious talent drain and excessive reliance on technology. To achieve the systematic reform, mainstream media must follow innovative paths such as “guidance as the soul”,” mobile first”, “technology as the key”, “content as the king”, “talent as the treasure”.

During the AntiJapanese War, Xinjiang Daily hired Dai Pengyin,Lu Shaofei and other artists to make full use of caricatures which were essy to understand to carry out the propaganda of antiJapanese and visual mobilization. The caricatures of the AntiJapanese War in Xinjiang Daily mainly inclued masthead caricatures, pictorial caricatures, woodcut caricatures and serial caricatures. The main themes of these caricatures were to publicize the idea of resisting Japan to save the nation, analyze the situation of the antifascist war, publicize the brilliant achievements of the front lines of the AntiJapanese War, and call for donations and materials to support the AntiJapanese War, which refled the characteristics of richness, ironicalness, diversity and politics. The caricatures of the AntiJapanese War in Xinjiang Daily undertook the mission of wartime propaganda and visual mobilization, promoted the movement of the AntiJapanese War in Xinjiang, and laid the foundation for the development of Xinjiang’s arts of caricature.

Chen Chi, Guangxu Dynasty in the late Qing Dynasty, had served in the Grant Council and the Ministry of Revenue. In the later period of the first SinoJapanese War, the Book of the Yong was published in 100 articles, among which the Newspaper House put forward the idea of running a newspaper as “the weapon of the state should not be fake”. Chen Chi played an important role in the early stage of the reform group’s newspaper activities: after the signing of the Treaty of Shimonoseki, Chen Chi persuaded Kang Youwei to join hands with him to set up a newspaper and a society, so as to open up the atmosphere of reform. He not only presided over the editorial work of Wanguo Gazette and Zhongwaijiwen, but also changed the name of the Qiangxue society to the Qiangxue publishing house, so that the Reform movement in Beijing changed from secret to open. After the founding of the Shiwu Bao in 1896, Chen Chi worked for the publication and promotion of the paper in Beijing, and in his leisure time in the Ministry of Revenue, he retranslated Adam Smith’s Original Wealth and wrote the National Policy of Continuing to be Rich, which was in line with the proposition of saving the nation from extinction and saving the survival. Among them, “on the Climax of Running Newspapers” represents his newspaper thought.

The"mass line"is an original theoretical achievement of the Communist Party of China(CPC) in integrating the universal principles of Marxism with China's specific reality. This paper argues that the journalistic practice of"running newspapers by the masses"as a“mass line"is a concreteembodiment of the spirit of"people-centered"party building. In essence, it is the unification of the journalistic ideology and discourse system of the Communist Party of China. On the basis of grasping thetruth of the news and respecting the laws of the news, the Party's journalistic work has creatively practiced practical methods such as investigation and research, reporting on typical figures, and organicallintegrated various forms such as scientific discourse, construction discourse, and party spirit discourse.forming a set of news discourse system of the mass line, which meets the needs of the press to participate in social mobilization and promote social transformation during the revolutionary war period. Thepractice of"mass newspapers"based on the principle of"mass line"in Yan'an was not only a maior at.tempt to construct a discourse system of the Chinese revolution, but also promoted the formation of thediscourse system of journalism with Chinese characteristics and the theory of party newspapers.

The time structure of news in the digital era is accelerated, triggering changes in journalism. News acceleration has become a prominent issue. Looking at the academic news acceleration research, the cause analysis dimension is relatively weak and biased, that is, too much attention is paid to the technical materiality of speed, while other factors that contribute to the acceleration are ignored. To make up for this deficiency, this paper expands on two new approaches “acceleration background” and “relationship network” to explore the causes. Among them, the acceleration background emphasizes that acceleration is the inevitable result of the development of news time rules; the relationship network comprehensively discusses the social interaction behind the accelerated formation of news. On the one hand, this research breaks through the existing material stereotype that technology determines acceleration; on the other hand, the overall analysis of the causes will help us to understand the phenomenon of news acceleration and the current research status and future development more comprehensively.

Taking a topdown political view, this paper researches the construction process of “Glorious Domestic Labor” and socialist gender relations in 1956-1958, focusing on the relationship between women and men, family and country in this process. It is found that after the establishment of the socialist system, the state, by defining the position of domestic labor in the socialist production system, set domestic women as a labor subject of socialist construction, and further transformed the traditional gender relationship of outer men and inner women into the socialist revolutionary alliance. It finally directs to a unique path of women's liberation which attracts men and women to the common interests (also the national interests) to serve the socialist construction and create internal consultation space for both men and women and narrow the gender gap under the union of the same class. The rediscovery of the historical heritage of Chinese women's liberation will help to break the gap in Western feminist discourse and make the theoretical resources and complex practices of the Chinese revolution reappear in the academic fields.

As a fixed layout of newspaper, supplement not only reflects the times, but also has relative independence. This paper focuses on the supplement of Ta Kung Pao(1916-1925)in Wang Zhi Long’s period, starting from the basic sociological proposition of “How are the prime force and the structure negotiate”,combined with the background of warlord politics, and discusses the mutual restriction and active role of “structure” and “the prime force” in the two pairs of interaction between the internal and external organizations of newspapers and periodicals. The findings are as follows: as the prime mover of the newspaper, the newspaper as the power center, both play a positive and active role; The structure of the newspaper as the newspaper, the power center as the structure of the newspaper,played a negative restricting role in the development of the supplement. Through the analysis of structure and motive force, this paper attempts to give a more objective evaluation to the supplement of Ta Kung Pao during Wang Zhilong’s period.We should not ignore its limitation and negativity in a particular era, but also should not erase its objective existence of enthusiasm and innovation, we should see the progressive ideas and the pursuit of national rejuvenation in the supplement,as well as the positive significance and influence on the society and politics at that time. On the whole, during Wang Zhilong’s period, the keynote of the topics election of Ta Kung Pao Supplement was patriotic, enlightening and progressive,and the content was close to reality, life and the masses.

Under the background that intelligent distribution dominates the content ecology of Internet media, how to solve the “information cocoon room” has become an urgent problem for academic and industrial circles. From the perspective of health communication, the article argues that patients’ “information cocoon room” is formed under the influence of cognitive stereotype and under the realistic condition that medical resources in China are relatively scarce. In the real situation, the threshold of doctorpatient communication is high, and the time and frequency cannot be guaranteed. Most patients’ original knowledge about health and diseases cannot be completely changed through a few limited medical visits, so the Internet has become a universal way to obtain health information. However, searching for health information in a large network platform dominated by algorithm recommendation logic will only enhance the “information cocoon” effect of patients with diseases. Based on the indepth analysis of existing research, this paper holds that the healthy community based on Internet healthcare has the media value of solving the “information cocoon room” of patients with diseases, and building an online healthy community of “media+medical care+community” is also an effective way to solve the shortage of medical resources in China and promote the development of Internet medical care in China.

Yunnan Daily was a local newspaper founded by the Yunnan Provincial Government at 1935 and had a huge influences in Yunnan. As the main public opinion carrier in Yunnan during the Anti Japanese War, Yunnan Daily carried the important task of promoting anti Japanese news, spreading the awareness of the Chinese nation’s community, and mobilizing for the war in the rear areas of the war, at a time when the Chinese nation was in danger. The newspaper adopts multiple paths for combined promotion, aiming to let the people of all ethnic groups in Yunnan understand the connotation of the Chinese nation, promote patriotism, and promote the development of border culture. Its reports also melt the Chinese national consciousness for the people of the border, enhance the sense of national identity and responsibility of all ethnic. The newspaper also publicized the national anti Japanese policy of the CPC and expanded the influence of the CPC.

The term depression has emerged as a phenomenon of public interpretation on social media in recent years, extending from the medical domain into popular culture and gradually spreading across various levels of society. By focusing on the societal prevalence of the concept of depression, and examining its media representation and discourse production on social media, a unique landscape of depressionrelated discourse becomes evident, characterized by a complex and diverse model of discourse production. Empowered by new media, this model disrupts the monopoly on discourse by pharmaceutical companies, medical associations, and experts, allowing individuals with personal experience of depression or potential sufferers to contribute to the construction of medical knowledge and gain partial interpretive authority over the disease. In this process, the concept’s diffusion may inevitably lead to negative influences, highlighting the need for systematic observation and analysis in research.

To explore the impact of social media use on netizens’ shortterm appearance anxiety and longterm happiness under different genders (male vs. female) and different comparison types (upward vs. downward). Based on three groups of psychological experiments, we explore the shortterm and longterm effects of social media use on netizens, as well as the moderating effects of gender and comparison type. Social media use positively affects appearance anxiety and negatively affects happiness, and social comparison plays a mediating role. Then we discovered the psychological mechanism by which media use affects users’ emotions and cognition; and clarified the boundary conditions under which social comparison plays an effective role in media use.

 As the most representative local publication during the May Fourth period, Xiangjiang Review broke the dull atmosphere of public opinion in Hunan as soon as it came out, and established a public opinion space soaked in the spirit of the May Fourth Movement and with a new outlook, reflecting the keen grasp and active response of Hunan intellectuals represented by Mao Zedong to the mainstream of the times. By focusing on the characteristics of Xiangjiang Review as a newspaper, we can find that the construction of public opinion space is mainly manifested in the following three aspects: unfolding topics with a modern consciousness in the context of global revolution set the tone for the public opinion space; the author group, primarily composed of intellectual youth but open to all readers, enhanced the openness and inclusiveness of the public opinion space; concise and clear layout design, rich and diverse forms of discourse, and lively language style shaped the unique demeanor of the public opinion space. This construction of public opinion space not only created a flourishing scene of speech eruption but also promoted the development of the revolutionary movement in contemporary Hunan.

Red China, the official newspaper of the Chinese Soviet Central government, had rich image resources, containing numerous illustrations and “group pictures”, and had rich image elements of maps, charts, journal (edition) head paintings and other pages. Similar phenomenon occurred in other newspapers in the Central Soviet area, which can be regarded as the “image turn” in the history of the Communist Party of China.“Image turn” occurred in the central Soviet area was the inevitable trend of history. The cruel war environment required the red press to undertake the responsibility of revolutionary mobilization, which provided an opportunity for the “image turn” of the press; and the establishment of the Chinese Soviet regime and the development of the Soviet art cause provided the necessary conditions for this turn. All images adopt the narrative framework of "conflict" to construct the binary opposition between the just league composed of the Chinese Soviet Union and the Soviet Union and the evil camp composed of the Kuomintang and the imperialism represented by Japan.The shaping and dissemination of these two kinds of images, strengthened the general public's confidence in the leadership of the Communist Party of China and the determination to take the Soviet road, increased the hatred of the general public to the Kuomintang and the imperialists, and made a certain contribution to the smooth development of the revolutionary mobilization.

Currently, with the major global changes and rapid technological advancements, the landscape of international news communication has been undergoing a profound transformation. International communication research has faced the dual dilemma of practical passivity and theoretical involution. In addition, it lacks integration and localization in knowledge production and conceptual innovation. Thus, there is an urgent need for the academic community to formulate new theoretical paradigms and methodologies. Accordingly, the present study has followed the academic contexts of practice, culture and technology to approach the field of international news research. It has also clearly addressed the importance of adopting “International News Circulation” as a core concept and a theoretical proposition. In addition, to overcome the cognitive limitations of traditional paradigms, this research has used “critical incidents” and “networks” as research subjects and employed a mixed method that integrated computational, quantitative, and qualitative analysis. Finally, to advance the construction of the independent knowledge system of international communication studies, the current research has discussed the community concept and Chinaoriented solutions for constructing an international news circulation order.

The mediatized society constructs relationships, coordinates communities, and governs mechanisms according to the logic of media. The technological ecosystem shapes explicit contexts of existence, with affective publics emerging as significant participants in rational or irrational actions. Addressing the interwoven issues of digital technologies and affective publics, this study proposes a “TechnologyEmotion” analytical framework based on the theory of technological affordances. The research investigates the digital communication practice of affective publics across three stages: generation, circulation, and consumption. Digital technologies transform affective carriers into iterative levels of texts, behaviors, and spatiotemporal dimensions. The affordances of digital emotions manifest in embodied experiences of authenticity (fusion, operability, virtualizability), embedded participation (compensation, profitability, constraint), and weak organizational connections (mobilization, incorporation, countershaping). The experiential, productive, and actionable aspects of digital emotions empower affective publics with the capacity to engage in microlevel sociopolitical practices. Consequently, “actionoriented affective publics” become pivotal nodes in addressing numerous public issues such as truth, public opinion, and governance in the digital era.

In public health emergencies, the reports of countylevel media centers play a crucial role in the guidance of grassroots public opinion, and TikTok short videos have increasingly become the main battlefield. Through the analysis of 1000 related TikTok short videos from 10 countylevel Converged media centers, it is found that countylevel Converged media centers mostly use authoritative sources and actively release information to obtain the initiative of public opinion guidance. Most of the contents were local, mainly information bulletin and science popularization, with neutral and positive sentiment, and actively focused on frontline medical staff. In editing, Countylevel Converged Media the characteristics of short video, use more music to stimulate emotion. At the same time, the author puts forward relevant optimization suggestions for the shortcomings of sample exposure.

Reviewing and organizing the literature on Media Economics from CSSCI journals in Journalism and Communication Studies （including the expanded version） since the inaugural year of the Metaverse in 2021, it has been discovered that in the media environment characterized by “Realization of the PseudoEnvironment ”, the leading topics and research focuses of Chinese media economics in recent three years have primarily evolved around three levels: media, economy, and management. The three levels are developed around five dimensions: Media Digital Economy, Internet Governance, Media Theory, Communication Mechanism, Digital Economy, Internet Governance, And Media Business Management. Scholars in media economics integrate political and economic dimensions into media philosophy. While revisiting and locally innovating on classic media theories, they also analyze changes in media forms and industry patterns under the influence of technologies such as AIGC and Algorithms, as well as transformations in Internet Governance Models. This demonstrates a research orientation that is grounded in the present and reflects on the future. Intelligent Technology, Intelligent Industries, and Intelligent Ecosystems will be the focus of future research in Media Economic Research. There is potential for an in-depth exploration of the philosophical logic behind Intelligence, the Resulting Business Models, and ultimately, the Establishment of a robust Intelligent Communication Ecosystem.

The foundation of the contemporary Chinese journalism history writing paradigm is the abundant journalism practice of the journalists under the leadership of the Communist Party in the period of new democratic revolution, and the academic accumulation of the predecessors in the journalism history writing paradigm. On the basis, the first generation of journalism historians in China established the Chinese journalism history writing paradigm, “revolutionary stage + news activities”. In the last decade of the 20th century after the reform and opening up, this writing paradigm developed into the “general history of Chinese journalism” writing paradigm, “historical dynasties/revolutionary stages + news activities (with Taiwan, Hong Kong and Macao journalism after 1949)”. Entering the 21st century, the journalism history academic community has explored the writing paradigm of journalistic history in such aspects as “social (study/history) perspective + journalistic activities” and “General title: Summary theory + thematic history content”.

Global platform governance has entered the deep water zone of the Internet revolution. The storm of platform governance initiated by China, the United States and Europe has begun to show obvious differentiation, unevenly hot and cold, with ups and downs. The many research results presented at the academic level have become the best observation point to deeply observe the global platform governance process. As academic research on platform governance has continued to deepen in recent years, concepts and theoretical systems have begun to be formed. Academic hotspots have been formed around the basic theory of platforms, the institutional construction of platform governance, the innovation of the socialized governance model of platforms, the judicial practice of platform governance, and the mutual learning and comparison of different regions in China, the United States and Europe. In addition to continuous economic and technological development and competition, the innovation of platform governance system is an important dimension of national power competition. There is still a lack of oneshot solutions for Internet platform governance, and it is necessary for the government, academia, and industry to jointly seek fundamental innovation and breakthroughs in the system in the future. In promoting platform governance, a balance should be sought between the need for regulation and the development of the Internet economy and technological innovation.

During the Yan’an period, in order to break the news blockade of the Kuomintang, show the real image of the CPC, and win the support of overseas Chinese and international friends, the CPC carried out overseas dissemination of its thought and theory under difficult conditions. The study concludes that during the Yan’an period, the CPC adopted the communication method of “going out” and “bringing in”, used the communication means of combining interpersonal, group and mass communication, and summarized that the overseas dissemination of the CPC’s thought and theory during the Yan’an period was characterized by consistency, flexibility and stage. These valuable practical experiences are of great significance to the CPC nowadays in disseminating its thought and theory and telling Chinese stories effectively.

Chinese rural areas play an important role in China’s economic transformation and modernization. As an important part of China’s image, the media image of China’s countryside can greatly affect the international community’s perception and understanding of China’s overall image. This article adopts the content analysis method, takes the relevant report of Sixth Tone in China’s countryside from 2016 to October 31, 2023 as the research object, measures from the two dimensions of report form characteristics and report content characteristics, and summarizes the framework and presentation strategy constructed by the report. The study found that Sxith Tone mainly uses six frameworks: “Economic Consequences Framework”, “Medical Health Framework”, “Ecological Attribution Framework”, “Cultural Expression Framework”, “Education System Framework” and “Policy Supervision Framework” when reporting on Chinese villages. As an important window for the Englishspeaking world to understand China, Sixth Tone can show the diversity and complexity of China’s countryside from a diversified and comprehensive perspective when constructing and presenting the media image of China’s countryside.

The late Qing Dynasty and the beginning of the Republic of China were the intensive time periods for Japan to investigate China, and the northwestern region of China was an important area for Japanese investigations.In the modern Japanese intelligence investigation system against China, there was a unique system of “Hankou Leshan Hall, Nissin Institute of Trade, and Tōa Dōbun Shoin College”. Relying on survey data, this system compiled and published a series of books focusing on Chinese commercial geography, which were extremely important documents in the publishing history of China and Japan in modern times.Taking “Hankou Leshan HallNissin Institute of TradeTōa Dōbun Shoin College” as the research context, and the books published by it as the analysis object, the research on the compilation history of modern Japanese investigation data on China can not only transform from intelligence to information. The process of scrutiny can better spy on the pragmatic intentions of Japan’s expansionist mentality towards China in modern times.

With the development of the Internet and the advancement of media technology, new media are widely used in the process of health product promotion and marketing. The way audiences use media has also changed from simple exposure to more indepth interaction. In the promotion of electric toothbrushes, we aim to explore the contrasting roles of media exposure and media interaction, which are two media engagement behaviors with different levels of involvement. Using the technology acceptance model as a theoretical framework, this study explores the mechanisms by which different types of new media engagement behaviors influence college students’ willingness to use electric toothbrushes. The results showed that perceived usefulness, perceived ease of use, and perceived risk all significantly influenced college students’ attitudes and intention to use electric toothbrushes. In addition, compared with media exposure, media interaction significantly promoted college students’ perceived usefulness and perceived risk of electric toothbrushes, which therefore affected their attitudes and intention to use. The findings of the study revealed the importance of emphasizing the perceived usefulness and perceived ease of use attributes of the products when promoting health products like electric toothbrushes, and making full use of the interactive feature of new media platforms to strengthen users perceptions of the products and cultivate their stickiness, in order to obtain better promotional effects.

Previous research on national image has shown a bias towards urbancentric perspectives, with rural issues receiving little attention in the field of international communication. This study focuses on 506 reports on Chinese rural areas published by overseas English newspapers from 1982 to 2023, using content analysis to depict the attention given to Chinese rural issues in international coverage. The study finds that: firstly, overseas English newspapers pay attention to Chinese rural areas exhibited a fluctuating trend over the fortyyears period, with distinct phases; secondly, overseas English newspapers focus primarily on China’s economic development and social issues, utilizing two main reporting frameworks: the “development framework” and the “inequality framework”; thirdly, rooted in the nation’s modernization process, the rural image presented by overseas English newspapers underwent transitions in three stages: “slow innovation in backwardness”“difficult transformation amid turmoil” and “poverty eradication in development”. The study argues that identifying the rural image as a component of national image, balancing the urban centrism prevalent in previous research, helps constructing the autonomy of the international communication research.

During the antiJapanese war in Shandong, drama served as a significant propaganda medium. In order to fully leverage the social mobilization capacity of drama, the Shandong antiJapanese Base implemented three measures. First, relying on the troupe to form an organizational pattern of drama institutions with diverse types and unified cooperation. Showed a strong appeal, combat effectiveness and influence by fully mobilizing and organizing the forces of all parties. Second, carrying out the revolutionary transformation of the form of drama. The purity of the communication team’s thought, the political content of communication, the diversity of communication forms were ensured through the transformation of old artists, old Chinese operas and the use of new forms of drama. Thus drama could realize the reconstruction of the antiJapanese war discourse. Third, promoting the popularization of drama demonstration. Maximazing the local dissemination of the drama in order to arouse the sympathy of the masses by going deep into the lives of the masses to collect drama materials, paying attention to the major events closely related to the vital interests of the masses and using the popular language.

Discourse institutionalism views journalism as a social actor that shapes news content through rules and practices. The rise of digital technologies has altered journalism’s role in society and highlighted the need to understand its internal mechanisms from a discourse perspective. This paper reviews how discourse institutionalism is applied in journalism research. Firstly, it examines the evolving role of journalism in social operations and the emergence of its emotional attributes. Secondly, discussing how the discourse and ideology analysis framework of discourse institutionalism is crucial for understanding journalistic cultural authority and professional role identity. Finally, the paper outlines future research directions for digital journalism through the lens of discourse institutionalism, aiming to deepen our understanding of journalism’s roles and characteristics.

The Communist Party of China once devoted themselves to the construction of health medicine in the ShaanxiGansuNingxia border region, and carried out rich health communication activities among the masses. Based on the theory of practical discourse analysis, this paper cuts into the specific content of healthy communication activities at that time from three aspects: text, visual and sound texts, which together constitute multimodal discourse expression under the background of revolutionary political narrative. This kind of discourse practice forms a daily mobilization mode in the health movement and diversified propaganda under the leadership of politics. The three main topics, namely, the issue of women and babies, the antiwitch movement and the cooperation between Chinese and Western medicine, reflect the social value construction process of modern enlightenment and organizational transformation. The conclusion points out that the health communication activity in Yan’an period was a cultural movement in the form of social mobilization, and it was of direct guiding significance to the health work policy in the early days of the founding of New China.

News comments in the digital era faces structural challenges. Based on an ecological perspective of digital news, this paper explores intelligent opinion emergence, visual text reconstruction, and emotional reasoning mechanisms in news commentary practice. News comments are examined within the tension between its digital and newsoriented nature. Commentary texts heavily influenced by “AI flavor” often fall into the trap of moderation and standardization, and the newsoriented concept of news comments is also somewhat weakened by the pursuit of trafficoriented dissemination effects. This paper advocates for revitalizing the professional value and authority of news comments, enhancing rational thinking and reasoning abilities based on facts, and constructing a new type of information relationship through humanmachine value alignment, thereby providing a normative path for content governance of news comments in the digital era.

Within the chain regulatory system of “governmentplatformuser”, the governance responsibilities of social media platform are implemented through a series of publicly issued platform regulations, extending a priori rationality into the digital space. Simultaneously, the latent scripts composed of users’ discourse, behaviors, and practices are becoming increasingly refined in backstage interactions. This evolution transforms the governance dynamics from a homogeneous, dominant force into a continuous formation of dynamic relationships. Taking Sina Weibo as a case study, users’ “strategic compliance” manifests in three distinct dimensions: performing deferential scripts while developing latent scripts to maintain selfdignity; adapting to platform admission thresholds while exposing hidden governance strategies; and reversing the governance rituals through periodic public inquiries. These ongoing tacit negotiations and mutual adaptations shape the dynamic interactions between users and platforms, as well as among users themselves, weaving a multidimensional, decentralized “digital commons” space. This highlights the potential for pluralistic commonality within social media platforms.

Looking back on the road of China’s Internet for 30 years, Internet celebrities provide us with a unique perspective. Since the Internet entered China in the 1990s, the ups and downs of Internet celebrities have formed a unique landscape in China’s Internet history. The development of Internet celebrities shows obvious stages, each stage with the change of technology, Internet celebrities also show different generational characteristics and rules. From the 1990s to the 2020s, there was the first generation of Internet celebrities in the era of the combination of Internet and traditional media, the second generation of Internet celebrities in the era of Web 2.0 netizens becoming the main body, the third generation of Internet celebrities with national mobilization power in the mobile era, and the fourth generation of Internet celebrities in the combination of video and algorithm, real and virtual integration. Meanwhile, the production mode and value realization have also undergone corresponding changes. The phenomenon of Internet celebrity is the reaction and reflection of social transformation, cultural change and social psychology, and the economy of Internet celebrity formed by it is also closely related to the change of economic structure. In general, although Internet celebrities have been pushed to the top of the wave by the Internet for a long or short time, and can not be summarized as a representative of the spirit of The Times, it does write the evolution of Internet technology and application, highlighting the unique influence and communication power of the Internet, reflecting the change of social communication mechanism, and also reflecting the changes and trends of China’s social reform and social psychology.

Research about “Telling China Story Well”focused mainly on the “how”, but rarely on the “why”.This paper tries to give some clues to that question, and it suggests that “great power rising” means not only a variety of indexes about physical strenth, but also a corresponding “great power narrative”; the power competition in international relations/ international politics today, relates heavily to the forge of “narrative power”; the “politics of recognition”, which features the current stage of great power politics, is closely connected to the capabilities of telling national stories. In conclusion, China’s “Peaceful Development” needs “China Story”, China’ s struggle for the “Discourse Power” needs “China Story”, and China’s “Geat Rejuvenation” again needs “China Story”.

Compared with Marx’s press freedom view and people’s press theory in the Rhine period, the proletarian press theory formed by Marx in the New Rhine period is a more scientific journalistic thinking. During the period of the Rhine, young Marx defended the freedom of publication out of his political criticism of the kingdom of Prussia. Relying on KantFichte’s philosophy of selfconsciousness and Hegel’s rationalist state theory, Marx initially proposed the idea of “people’s press”. However, the utopian nature of the people’s press thinking on practical issues forced Marx to liquidate his theoretical basis of Hegelian national theory after the Rhine period. Marx gradually found proletariat as the advanced historical subject based on historical materialism, thus forming a mature journalistic thinking: proletarian press theory. The core point of this theory is that the proletarian newspapers and periodicals should serve the practical needs of the revolutionary struggle. The establishment of the New Rhine is the great practice of Mar’s scientific journalistic thinking.

Based on the background of the wave of digitalization and the national strategy of “Healthy China”, the study empirically investigates the influencing factors of digital health behaviors of the middleaged group in China using a questionnaire survey. It is found that the level of social support received by the middleaged group positively affects their digital health behaviors, and that there is a significant mediating and moderating effect of the health literacy of the middleaged group between the social support they receive and the digital health behaviors they adopt. The study expects that by exploring the current situation and influencing factors of digital health behaviors of the middleaged group, the awareness of health management of the middleaged group will be aroused at the individual and social level, with a hope to promoting the improvement of the overall health level.

Social media has become an important channel for seeking social support for sick individuals or potentially atrisk groups with health needs. Based on the “bingeeating” videos on social media, this paper conducts indepth interviews with young women who are troubled by binge eating, and concludes that the behavior of young women watching binge eating videos has a dual impact: on the one hand, young women have realized the dynamic adjustment of the identity of “I know”, “I exist”, and “I can”, and at the same time obtained strong social support such as the recognition of binge eating disease and the sharing of disease emotion, and developed a new social mode of supervision; On the other hand, young women believe that social media misuses the concept of “binge eating”, which deepens the stereotype of “other groups” against “my group”, leading to maladaptive behavioral imitation and selfdoubts. Unlike studies focusing solely on the representation of illness in social media content, this research highlights that while young women may derive social support from watching binge eating videos, they simultaneously experience heightened social anxiety. This anxiety often compels individuals to engage in reflexive actions, such as blocking content, as a means of resisting negative influences.

School bullying is a major concern for society, and the unique status of leftbehind children in the social and familial system makes bullying in this group even more deserving of attention. Through a questionnaire survey, 544 leftbehind children aged 818 whose parents were both migrated to other cities for work were used to investigate the association between gender, age, childhood adversity and school bullying victimization, and to examine the impact of childhood adversity on school bullying victimization and its five subtypes, as well as the protective role of mediated parentchild communication. The results indicated that leftbehind boys were more likely than girls to be bullied at school; that leftbehind children with more childhood adversity were more likely to be bullied at school; that childhood adversity positively associated with school bullying victimization, indirect bullying victimization, sexual bullying victimization and cyberbullying victimization; and that there were deviations in the moderating effects of parentchild communication on the effects of childhood adversity on school bullying victimization and its subtypes: Mediated parentchild communication with mothers moderated the effects of childhood adversity on school bullying victimization, indirect, cyber and sexual bullying victimization, while mediated parentchild communication with father moderated the effects of childhood adversity on cyberbullying victimization. Based on the existing findings, the study uses mediated parentchild communication as a crucial component in an attempt to suggest intervention strategies to mitigate school bullying among leftbehind children.

This paper interprets the development of “Newspaper Run by the Politician” within a specific historical context. Drawing upon the contemporary era’s circumstances and the practical experience of the Party’s journalism, it articulates the theoretical essence of the current ideology of “Newspaper Run by the Politician”. Additionally, the paper suggests the training of “politicianjournalists” as a practical pathway for enacting the ideology of politicianrun newspapers in the new era. The idea of “Newspaper Run by the Politician” has gone through the process from emphasizing the political nature of journalism to emphasizing the unity of political nature and regularity. In the new era, the idea of “Newspaper Run by the Politician” has been elevated from the concept of running newspapers to a kind of subjective consciousness reflecting the initiative of history, and has been abstracted from practical level to a kind of journalism theory with Chinese characteristics, which provides an important guidance for the training of journalists and the development of journalism nowadays.

Chinese modernization is a new form of civilization summarized by the Communist Party of China based on China’s national conditions, standing at a new historical starting point. Ruralthemed documentary images closely follow the trend of the times, playing the role of an “era imagery record”, and accurately capture the new representations of the main subjects, new development order, and new forms of civilization in the rural landscape of postearthbound society in the context of Chinese modernization. Postearthbound documentary images use “local language”, “faces”, and “urbanrural” as innovative narrative approaches, continuously enriching narrative strategies and perspectives in creative practice, combining international perspective, national sentiment, and humanistic sentiment，recording and interpreting the new rural images in the journey of the great rejuvenation of the Chinese nation.

基于“硬—软新闻”理论，本研究从新闻用户参与的视角分析主流媒体以软化的方式报道时政新闻的可行性。基于“@央视新闻”微博中三条“大国外交最前线”时政Vlog新闻，本研究利用主题模型、社会网络分析对用户评论和转发进行分析，并探究了用户互动的影响因素。研究发现用户对不同类型新闻事实的关注程度存在差异，且形式创新与用户体验受到更高重视。明星偶像粉丝与娱乐类博主在转发网络中发挥枢纽作用，与用户体验、主播有关的评论促进了用户参与。时政Vlog是主流媒体为了获得新闻用户的关注而进行的生产性新闻创新，也发挥了动态聚拢用户的作用，改善了用户体验并促进用户与媒体、用户之间情感与信任的传递，产生了关系性创新的效果。

As a typical solution of cultural international communication practice, cultural short videos have built up a cultural spectacle in the international communication field, but there are also problems. In this regard, creating a more empathetic, diverse and systematic content communication space from the emotional expression of culture has become a realistic choice to enhance the effectiveness of international communication of cultural short videos. Empathy has been increasingly emphasized as the core thread running through the practice of cultural short videos going overseas, and the empathic communication shift is now taking place. The study adopts a multimodal discourse analysis method to summarize the main emotional discourses of “overseas” cultural short videos, taking popular cultural short videos on the YouTube platform as a case study, and then analyzes the construction strategies of cultural short videos to enhance the emotional connection with the international audience accordingly.