Fang Gege, Song Hang, Ma Liangying
Journalism Evolution. 2023, 12(5): 51-62.
The flexible time structure of postindustrial society has led to a rising demand for time. Against a backdrop of overeducation and job market involution, online signin behaviour (a popular selftracking practice on the Internet) have emerged among the youth group in the form of digital selftracking practices. Inspired by the SelfDiscrepancy Theory (1987), this study explores the mechanism and bidirectional effects of online signin behaviour during elearning by interviewing 20 users. It is found that such an online signin behaviour is mainly initiated to record and present one’s learning progress, and can be recognised as a practice to bridge differences in selfcognition. The motivation behind this is that users adopt online signin behaviour to facilitate their learning. As a matter of fact, while the social support, supervision mechanism, and quantitative data provided by online signin behaviour have reached an ideal boost effect to a certain extent, the comparative pressure, external punishment, data discipline, and the birth of meritorious subjects in the macro social context all contribute to remodel the selfdiscrepancy among youth group by influencing the individual’s ideal self and ought self. Therefore, the online signin behaviour should go beyond the principle of enjoyment and be wary of undesirable paths under technology dependence, returning to the effectiveness and subjectivity of individual learning behaviour.